Special Interest Group on Sustainable Behaviour

The special interest group on Sustainable Behaviour is a working group hosted by the Copernicus Institute of Sustainable Development focused on how to stimulate sustainable behaviour.

Most sustainability challenges are driven by human behaviour. Whether it’s a consumer choice for sustainable products, citizen support for sustainable policy, or producer decisions to produce sustainable products or services, understanding human behaviour provides the key to addressing these challenges.

Our research interests include perceptions of environmental problems, decision-making processes, acceptance and adoption of sustainable innovations, sustainable consumption, predictors of environmental behaviour, and designing behaviour change interventions. We follow an inter- and transdisciplinary approach by involving citizens, companies, societal organizations and policymakers to ensure transformative impact of our research.

Our group unites experts within the Copernicus Institute of Sustainable Development, as well as stakeholders and members from other faculties and research institutes. The group meets every month to share updates and learn about each other’s work, and regularly hosts external speakers. To be added to the mailing list or become part of the group, please contact Karlijn van den Broek (k.l.vandenbroek@uu.nl).

For more information, participating researchers, and the agenda of the groups meetings visit the Sustainable Behaviour website.

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