The goal of employing LA at UU is to shape and improve the quality of education. UU wants to employ LA in a safe and transparent way.
UU follows the SURF framework for privacy and ethics that was created in collaboration with a number of educational institutions and adheres to the GDPR concerning privacy law. UU has established five core ethical values for employing LA: transparency, responsibility, fair consideration, reliability, and keeping the human in the loop.
In the policy for LA, four areas are described in which LA could contribute to the quality of education. Those four areas are: