Our brand architecture dictates how units within the university relate to the main brand and each other. The architecture consists of four easy-to-follow rules. This policy is binding and in effect as of May 2019. Units with their own visual profiles, predating May 2019, that are not in line with our brand architecture and are not specified as exceptions, have a transitional period of four years to adjust. From May 2023 onwards, everyone within the organisation must follow the guidelines of this university-wide brand architecture.
The four rules: