Courses

The course part in year 1 consists of programme related courses (5 EC)* and a compulsory orientation course (2,5 EC). The course part in year 2 consists of business related courses (33 EC). Please find the course desciriptions below.

Year 1 - Programme related courses

Biotechnology and the Societal Challenge

The European Union has defined 7 societal challenges. Biotechnology could contribute to solve at least four of them:
• Health, demographic change and wellbeing
• Food security, sustainable agriculture and forestry, marine and maritime and inland water research, and the Bioeconomy
• Secure, clean and efficient energy
• Climate action, environment, resource efficiency and raw materials

The course will address how biotechnology could have an impact on these societal challenges. Participants will be introduced to plant and microbial biotechnology, patents and ethics. Moreover, they will come up with a biotechnology based solution for one of the societal challenges.

Mandatory for students in Master’s programme: NO.
Optional for students in other Master’s programmes GS-LS: Yes, up to a maximum of 24 students outside SBM.

Orientation on Presentation and Career

During the first year, in which the research project takes place, there are at least three meetings with the other students that are undertaking the Master's degree programme Science and Business Management. These seminar days are meant to underline the interdisciplinarity of the group, to keep the focus on applications, to learn from each other's mistakes and to celebrate each other's successes. In this course students make a connection between their research project and the business management part of the programme, by interviewing a person from the industry/governmental organisation about the relevance of their research project for the industry or society. This interview should be conducted by using a format provided by the course coordinator. The outcome of the interview should be handed in as an appendix and can serve as a source of information for the final presentation.

Year 2 - Business related courses

International Business

Contents
Internationally active firms need a solid toolkit to analyse the context in which they operate. This course provides you with knowledge of modern international business economics to use for managerial decision making. It provides a general overview of trade theory including international finance, tools for country analysis, cross-cultural management, and foreign market entry strategies. It also provides a solid background for analysing international strategy and organisation including supply chain management and international human resource management. Three levels are explored in-depth:

1. Global strategies of multinational companies including international organisational issues and entry strategies, exporting strategies, and cross border cooperation and investment;
2. Developing key internationalization capabilities and using these in international business.
3. Global operations including supply chain management, CSR and the growing importance of emerging markets

Format
The course is taught with lectures and tutorials. The tutorials make intensive use of case studies in order to apply the theoretical concepts in the lectures.

Assessment method
● Final written examination (Individual), 50% of the grade, closed book
● Case studies (50%): Case presentations (30%), Individual case preparation (10%), Case discussion participation (10%).

Strategic Management and Innovation

Contents
Strategic management is a field of study concerned with developing an understanding of
why some firms are more successful than others. To be successful, the firm’s strategy
must permeate all departments and functional areas. As such, this course integrates
knowledge and skills gained from your prior studies (e.g., marketing, management,
finance, accounting...). To advance students’ comprehension of how a company could
potentially outperform its rivals, the present course focuses on the key theoretical ideas
and concepts particularly related to competitive advantages and managing innovation.
The course provides a contemporary practical overview of how to gain and to maintain
sustainable competitive advantages over rivals in an international context.

Format
This course involves lectures, tutorials, and company project. The course consists of 6
weekly sessions and the final exam in week 7. Each week’s session includes 1 lecture and
1 tutorial. The weekly meetings consist of up to 2 X 45-minute lectures (on Mondays) and
2 X 45-minute tutorials (on Thursdays), which are both of a highly interactive character.
Plenary lectures are meant to guide students through the literature, with additional
tutorials to get a better grip on the theory and practice of strategic management, i.e.
using academic articles and case studies.

Assessment method
● Presentations in tutorials, paper presentations (10%)
● Company presentation and report (50%)
● An end-of-term individual exam on the content of the book, as well as relevant additional materials (articles, slides, etc.) covered during lectures and tutorial classes. The exam consists of multiple-choice questions (40%)

Course materials
● 1. Schilling, M. 2019. Strategic Management of Technological Innovation (6 th edition) McGraw-Hill Education International Edition: New York, NY.
● There will be several academic articles and cases to prepare and discuss for each session. Check the course schedule and references at the end of this course manual. Additional course materials need to be downloaded through the UU Library, will be provided via Blackboard, or will be handed out during the lectures.

Approximate study costs
50 euro

Marketing

Marketing management focuses upon the way companies identify markets for their products, how they position and promote their products, and how they sell their products.

Work format:

  • Lectures, tutorials, work groups, presentations

Assessment:

  • Group paper and presentation (30%), final exam (70%)

Operations Management

In a today’s dynamic and competitive business environment, statistical and quantitative analysis support managerial decision-making process. One of the key factors for the successful manager is to have the ability to use systematic method to analyze the given problem and make decisions. This course introduces the students to basic statistical and quantitative models/tools and illustrates the application of these tools to different decision problems from management functions such as Operations & Supply Chain Management, for making informed management decisions. The course focuses on helping students to understand the basic statistical concepts and model building/problem solving skills.

Work format:

  • Lectures, tutorials, work groups, presentations

Assessment:

  • Midterm exam (40%), group paper and presentation (20%), final exam (40%)

Financial Management

The course Financial management discusses various aspects related to the accounting, investment and financing decisions faces by organizations. Accounting refers to the process of identifying, measuring and communicating economic information about an organization for the purpose of making decisions and informed judgments. In the first part of the course, the finance function, the annual report and the associated financial statements are discussed. Next, cost behavior and cost allocation, performance management, governance, and management control systems are introduced. In the finance part, investment and financing decisions are investigated. Suppose that a firm can choose between several potential projects to invest in. How should the firm decide which project to pursue? Several methods will be discussed in the course. New projects also require additional funding. Firms are generally financed by both equity and debt. What determines the value of a firm’s stocks and bonds, or in other words, for which value can the firm issue new instruments to increase funding?

Work format:

  • Lectures, tutorials, work groups, presentations

Assessment:

  • Midterm exam (35%), group paper and presentation (30%), final exam (35%)

Entrepreneurship

In Entrepreneurship, students integrate knowledge from previous modules. Issues such as the entrepreneurial process (idea generation, opportunity recognition and opportunity evaluation), the identification of market relations and network, the understanding of different entrepreneurial cultures, and entrepreneurial concepts are being discussed. In addition, students apply acquired knowledge; this includes the development, evaluation and presentation of a business plan.

Work format:

  • Lectures, tutorials, work groups, presentations

Assessment:

  • group project (40%), final exam (60%)

Public Procurement

Public Procurement enables you to apply theory and knowledge to practical business matters. The success of businesses depends on making the right decisions at the right time by using data-driven analytics. Business research is the systematic and objective process that involves gathering, recording and analyzing data to make business decisions. Analytics bridges the skill and competence gap in businesses by turning data into meaningful insight and driving better business planning. As a Master student of Science and Business Management at Utrecht University, your internship includes researching a practical challenge at companies. The target is to prepare you for the challenges of combining business and science in your internship. public procurement as an academic approach to solving practical challenges gives confidence to an answer. In this course, you will be introduced to the fundamentals of doing qualitative and quantitative research by focusing on the ingredients required for this process: data collection, description, analysis, and interpretation. In addition, topics including designing a research project, framing research questions, reviewing the literature, choosing appropriate methodologies, writing up and disseminating research are also addressed. These topics will be explored through reading and discussion of various cases/articles and lectures of guest speakers from science-related businesses.

*Note that you're also allowed to follow the minimum requirement of 5 EC programme related courses at other Master's programmes (see options).