Despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. The book Star Wars and the History of Transmedia Storytelling, co-edited by Dr Dan Hassler-Forest (Media and Performance), offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars.
Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators.
Star Wars and media studies
In order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies, the collection places Star Wars at the center of those studies’ projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception.