Gamification for sustainable food transitions: supporting multi-level cooperation in short food supply chains through GAIN

Danika Moore, Bob Massar, Mark Frederiks, Remco Veltkamp, Hens Runhaar

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This paper introduces the GAIN transition model, a novel framework based on gamification which provides a holistic and actionable framework for SFSC actors to coalesce and strategize around a common vision. We illustrate the underlying principles of GAIN and its potential for institutionalizing SFSCs. We find that thus far, GAIN has helped to catalyze action and has proven a useful tool which provides a common language for actors to navigate this complex space. Future research and more dissemination are needed to conclude with more certainty on the quantitative impact of GAIN in terms of enabling and strengthening SFSCs.