Chair
Business history
Date of appointment 01.02.2004
Inaugural lecture date 29.11.2004
Profile

Keetie Sluyterman is professor of business history at Utrecht University and a specialist in Dutch business history of the nineteenth and twentieth century. She has written or jointly authored a large number of business histories, including histories of Océ, Proost en Brandt, CSM, (Moret) Ernst & Young, Rabobank, Hagemeyer, Royal Dutch Shell and Boskalis. In the study Dutch Enterprise in the twentieth century: business strategies in a small open economy (Routledge 2005) she gave an overview on the history of Dutch business in the twentieth century through the looking glass of business strategies. She is one of the project leaders of the research programme ‘BINT’, Dutch business in the 20th century, which studies varieties of capitalism and changes over time in national business systems. Recent research deals with Corporate Social Responsibility and corporate attitudes towards sustainability. At present she is writing a history of the Dutch brewer Heineken together with Bram Bouwens. Keetie Sluyterman is past-president of the European Business History Association and member of the advisory editorial board of the British journal Business History and the American journal Business History Review.

Focus areas/Strategic themes
Scientific expertise
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All publications
  2014 - Scholarly publications
Sluyterman, Keetie & Bouwens, Bram (2014). Brewery, brand and family: 150 years of Heineken. (602 p.). Amsterdam: Boom.
Sluyterman, Keetie (2014). Business History versus Economic History in the Netherlands. Tijdschrift voor sociale en economische geschiedenis, Tijdschrift voor Sociale en Economische Geschiedenis (2), (pp. 45-64).
Sluyterman, Keetie & Bouwens, Bram (2014). Heineken: 150 jaar brouwerij, merk en familie. (602 p.). Amsterdam: Boom.
  2014 - Other output
Sluyterman, Keetie (2014). 150 years of innovation at Heineken.
Sluyterman, Keetie (2014). Green is more than the colour of the bottle.
  2013 - Professional publications
Dankers, J.J., Sluyterman, K.E. & van Zanden, J.L. (2013). Variaties in kapitalisme. Ontwikkeling en prestatie van de Nederlandse markteconomie in de twintigste eeuw. Den Haag: Instituut SMO.
  2012 - Scholarly publications
Sluyterman, K.E. (2012). Corporate Social Responsibility (CSR) of Dutch entrepreneurs in the 20th century. Enterprise & Society, 12 (June 2012).
  2012 - Other output
Sluyterman, K.E. (30.08.2012). Brands and marketing knowledge in mergers and acquisitions in the 20th century, testing the Da Silva Lopes model. European Business History Conference.
Sluyterman, K.E. & Bouwens, A.M.C.M. (02.11.2012). From colonial empires to developing countries and on to emerging economies: the international expansion of the Dutch brewer Heineken, 1930-2010. Conference Translating Potential into Profits: Foreign Multinationals in Emerging Markets since the 19th Century, German Historical Institute.
  2011 - Scholarly publications
Jong, de, A., Sluyterman, K.E. & Westerhuis, G.K. (2011). Strategic and structural responses to international dynamics in the open Dutch economy, 1963-2003. Business history, 53 (1), (pp. 63-84) (22 p.).
  2011 - Other output
Sluyterman, K.E. (12.05.2011). Changes in the business system in the Netherlands, summary of results. lezing Posthumus Conferentie 2011.
Sluyterman, K.E. & Bouwens, A.M.C.M. (25.09.2011). Longevity in regional specialization: the Dutch dredging industry. paper EBHA conference.
K.E. Sluyterman (25.10.2011). Omstreden vanaf de start. Utrecht, lezing IOS discussiemiddag over de PBO, georganiseerd door het focusgebied Instituties van de open samenleving.
  2010 - Scholarly publications
Sluyterman, K.E. (2010). Changing Business Systems in the Netherlands in the Twentieth Century. Business history review, 84 (Winter 2010), (pp. 737-750) (14 p.).
Sluyterman, K.E. (2010). De visie van de SER op de economische integratie van Nederland in Europa en in de wereld. In Teun Jaspers, Bas van Bavel & Jan Peet (Eds.), SER. Zestig jaar denkwerk voor draagkracht Amsterdam: Boom.
Sluyterman, K.E. & Wubs, B. (2010). Multinationals and the Dutch Business System: The Cases of Royal Dutch Shell and Sara Lee. Business history review, 2010 (Winter 2010), (pp. 799-822) (24 p.).
Sluyterman, K.E. (2010). Royal Dutch Shell: Company Strategies for Dealing with Environmental Issues. Business history review, 84 (Summer), (pp. 203-226) (24 p.).
Sluyterman, K.E. & Bouwens, B. (2010). Verdiept Verleden. Een eeuw Koninklijke Boskalis Westminster en de Nederlandse baggerindustrie. (454 p.). Amsterdam: Boom.
  2009 - Scholarly publications
Sluyterman, K.E. (2009). Boskalis in het kielzog van de olie-industrie, 1950-1980. In Hilde Greefs & Ilja van Damme (Eds.), In behouden haven. Liber amicorum Greta Devos, Reflecties over maritieme regio's Universiteit van Antwerpen.
  2009 - Other output
K.E. Sluyterman (09.10.2009). Strategic and structural responses to international dynamics in the open Dutch economy, 1957-2007. Paper workshop European Business Model.
  2008 - Scholarly publications
Sluyterman, K.E., Jonker, J.P.B. & van Zanden, J.L. (2008). ‘Koninklijke’ en haar aandeelhouders, 1890-2005. In W.W. Boonstra & S.C.W. Eijffinger (Eds.), Een klassieke econoom met een brede blik. Opstellen aangeboden aan prof. dr. Hans Visser (pp. 295-308) (14 p.). Den Haag: SDU.
  2008 - Other output
K.E. Sluyterman (11.04.2008). National business systems, globalisation and multinational companies. Third Danone conference.
K.E. Sluyterman (23.08.2008). The flow of information and people: the influence of the internet on the organisation of the international workforce in multinationals companies. Conference European Business History Association.
K.E. Sluyterman (22.08.2008). The flow of people: globalisation and the organisation of the international workforce in multinational companies. Bergen, Norway, European Business History Association.
  2007 - Scholarly publications
Sluyterman, K.E. (2007). Keeping Competitive in Turbulent Markets, 1973-2007, Vol. 3, A History of Royal Dutch Shell. (514 p.). Oxford and Amsterdam: Oxford University Press and Boom Publishers.
  2007 - Professional publications
Sluyterman, K.E. (2007). Bedrijven en filantropie in de twintigste eeuw. In Vibeke Kingma & Marco H.D. van Leeuwen (Eds.), Filantropie in Nederland. Voorbeelden uit de periode 1770-2020 (pp. 133-142) (10 p.). Amsterdam: Aksant.
  2007 - Other output
K.E. Sluyterman (21.11.2007). Hoe Shell onze dorst naar olie weet te lessen. Utrecht, Studium Generale UU.
K.E. Sluyterman (07.09.2007). Steering Shell through periods of high and low oil prices. Amsterdam, Studiedag NEHA.
  2006 - Other output
Sluyterman, K.E. (19.11.2006). Ambitious strategies: Dutch multinationals between 1950 and 2000. Seminar Internationalisation of Dutch business, Bint Research Programme.
K.E. Sluyterman (28.04.2006). Business strategy and innovation in Shell Chemicals, 1973-2000. Second Anglo-Dutch meeting ‘Innovation in Industrial Chemistry’.
  2005 - Scholarly publications
Sluyterman, K.E. (2005). Dutch Enterprise in the Twentieth Century. Business strategies in a small open economy. (319 p.). London and New York: Routledge.
  2004 - Scholarly publications
Sluyterman, K.E. (2004). Dutch business during the First World War and its aftermath. In Carl-Johan Gadd & Staffan Granér (Eds.), Markets and Embeddedness. Essays in Honour of Ulf Olsson (pp. 241-264) (24 p.). Göteborg: Publications of the Dept. of Economic Hist., School of Econo.
  2004 - Other output
K.E. Sluyterman (19.11.2004). Ambitious strategies: Dutch multinationals between 1950 and 2000. Utrecht, Internationalisation of Dutch business, Bint Research Programme.
Sluyterman, K.E. (29.12.2004). Gedeelde zorg. Maatschappelijke verantwoordelijkheid van ondernemingen in historisch perspectief. (30 p.). Utrecht: Faculteit der Letteren, Universiteit Utrecht.
K.E. Sluyterman (17.09.2004). The European petrochemical industry in the late 20th century: is it a declining industry?. Conference of the European Business History Association.
K.E. Sluyterman (27.03.2004). You win some, you lose some: the relation between oil prices and investment in the upstream and downstream business. European Social Science History Conference.
  2003 - Scholarly publications
Sluyterman, K.E. & Jones, G. (2003). British and Dutch Business History. In F. Amatori & G. Jones (Eds.), Business History around the World (pp. 110-145) (425 p.). Cambridge: Cambridge University Press.
Sluyterman, K.E. (2003). Kerende kansen. Het Nederlandse bedrijfsleven in de twintigste eeuw. (389 p.). Amsterdam: Boom.
  2003 - Other output
K.E. Sluyterman (07.11.2003). Dutch business in the 20th century: the Bint-project explained. EAEPE 2003 conference: The Information society - Understanding its institutions interdisciplinary.
K.E. Sluyterman (27.11.2003). Writing an academic history of the Royal Dutch/Shell Group. Paris, A comparative history of national oil companies, Institut d'histoire du temps present.
  2002 - Scholarly publications
Sluyterman, K.E. (2002). Firms, networks and business values. The British and American cotton industries since 1750. NEHA-bulletin, 16, (pp. 102-104) (3 p.).
Sluyterman, K.E. (2002). Following the American lead: Dutch firms, 1945-1965. In M. Kipping & N. Tiratsoo (Eds.), Americanisation in 20th century Europe: business, culture, politics, vol. 2 (pp. 207-223) (17 p.). Lille (FR): Centre de Rechrche sur l' Histoire de L'Europe du Nord-Ouest.
Sluyterman, K.E. & de Wit, W.O. (2002). Werk in uitvoering: Nederland als gast- en thuisland voor multinationale ondernemingen. NEHA-bulletin, 16 (2), (pp. 59-68) (10 p.).
  2002 - Other output
K.E. Sluyterman (26.02.2002). Het familiebedrijf in de 20e eeuw: tussen bewondering en verguizing. Eindhoven, Familie in Zaken, georganiseerd door accountantskantoor Govers.
  2001 - Other output
K.E. Sluyterman (20.09.2001). Following the American lead: Dutch Firms 1945-1965. pre-conference for XIII Economic History Congress, titled American influences in twentieth century Europe.
  2000 - Scholarly publications
Sluyterman, K.E. & Jonker, J.P.B. (2000). At home on the world markets. Dutch international trading from the 16th century until the present. (431 p.). Den Haag: SDU.
Sluyterman, K.E. (2000). Kerk in de City, 450 jaar Nederlandse Kerk Austin Friars in Londen. (114 p.). Hilversum: Verloren.
Sluyterman, K.E. & Jonker, J.P.B. (2000). Thuis op de wereldmarkt. Nederlandse handelshuizen door de eeuwen heen. (431 p.). Den Haag: SDU.
  2000 - Other output
K.E. Sluyterman (13.10.2000). Techniek- en bedrijfshistorici op de golven van Kandratieff. Eindhoven, Technische Universiteit, Lezing voor de gezamenlijke studiedag van techniek- en bedrijfshistorici.
  1999 - Scholarly publications
Sluyterman, K.E. & van Zanden, J.L. (1999). Concurrentie in de Nederlandse bedrijfsgeschiedenis. NEHA-bulletin, 13 (1), (pp. 20-39) (20 p.).
Sluyterman, K.E. (1999). CSM: een geschiedenis van integratie en diversificatie. Visie Magazine, 7 (november), (pp. 12-17) (6 p.).
Sluyterman, K.E. (1999). Honderd jaar Hagemeyer: van koloniaal naar mondiaal handelshuis. Ups and Downs Beleggersagenda, 5, (pp. 10-16) (7 p.).
Sluyterman, K.E. (1999). Nederlandse bedrijfsgeschiedenis, de oogst van vijftien jaar. NEHA-jaarboek voor economische, bedrijfs- en techniekgeschiedenis, 62, (pp. 351-387) (37 p.).
Jonker, J.P.B. & Sluyterman, K.E. (1999). The lure of industry: Dutch trading companies entering and abandoning industrial activities. In F. Amatori, A. Colli & N. Crepas (Eds.), Deindustrialization and reindustrialization in the 20th century, Proceedings of the EBHA conference, Terni, september 1998 (pp. 372-382) (11 p.). Milaan: Trochalia Publications.
  1998 - Scholarly publications
Sluyterman, K.E. & Gales, B.P.A. (1998). Dutch free-standing companies, 1870-1940. In M. Wilkins & H. Schröter (Eds.), The free-standing Company in the world Economy, 1830-1996 (pp. 293-322) (30 p.). Oxford: Oxford University Press.
Sluyterman, K.E. (1998). Dutch multinational trading companies in the twentieth century. In G. Jones (Eds.), The multinational traders (pp. 86-101) (16 p.). Londen/New York: Routledge.
Dankers, J.J., van der Linden, A.A.M., Sluyterman, K.E. & van Zanden, J.L. (1998). Het coöperatieve alternatief. Honderd jaar Rabobank, 1898-1998. (408 p.). Den Haag: Sdu uitgevers, met K.E. Sluyterman, A.A.M. van der Linden en J.L. van Zanden.
Sluyterman, K.E. (1998). Internationalisation of Dutch Accounting Firms. Business history, 40 (2), (pp. 1-21) (21 p.). April 1998.
  1998 - Other output
K.E. Sluyterman (15.10.1998). British and Dutch business history. Milaan, International Colloquium on Business History around the World at the end of the Twentieth Century.
K.E. Sluyterman (24.08.1998). Expansion within a cooperative context: the Dutch Rabobank 1998-1998. International Economic History Conference.
K.E. Sluyterman (05.06.1998). Swings, trends and cycles, the relations between trading companies and manufacturing industry in the Netherlands during the 20th century. Tweede Anglo-Dutch Business History Conference.
K.E. Sluyterman (25.09.1998). The relations between Dutch trading companies and industry. European Business History Conference.
  1997 - Scholarly publications
Sluyterman, K.E. (1997). Three centuries of De Kuyper: the Strength and Weakness of a family firm. In M. Dritsas & T. Gourvish (Eds.), European Enterprise. Strategies of adaptation and renewal in the twentieth century (pp. 105-122) (18 p.). Athens: Trochalia Publications.
  1997 - Other output
K.E. Sluyterman (19.09.1997). Dutch International trading companies in the 20th century. Congres 'Trading companies'.
  0 - Other output
K.E. Sluyterman (0). Caring for the environment: the interaction between pressure groups, companies and governments. Vancouver, Canadian Historical Association’s 2008 , 2-4 June 2008.
K.E. Sluyterman (0). Changing National Business Systems and Multinational Companies: "Americanisation" or just globalisation?. Second Dutch-German Conference, 16-17 May 2008.
K.E. Sluyterman (0). The interaction between multinational companies and national business systems: some evidence form the Netherlands. Paper for the World Economic History Conference, Utrecht, 2-7 August 2009..
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Project:
Concurrentie en concentratie in het Nederlandse bedrijfsleven gedurende de 20e eeuw
01.03.2004 to
General project description
This study aims to describe and analyze the way Dutch businessmen tried to eliminate the risks of doing business during the 20th century. The study looks at different kinds of collusion, ranging from business interest associations and cartel-agreements to full mergers and acquisitions. Both quantitave and qualitative data will be used and the development of the concentration process will be illustrated by case studies. The firm is the focal point. The way Dutch businessmen cooperated will be compared to the daily practices in this field in US, UK and Germany. The theoretical approach of this project is derived from the literature on the 'business system' and 'the varieties of capitalism'.
Role Project Leader Funding Other: 1e en 3e geldstroom Project members UU

Completed projects

Project:
Bedrijfsleven in Nederland in de 20ste eeuw (BINT) 01.01.2002 to 01.01.2014
General project description

In 2002, in the Netherlands a national research program has been started: Dutch business in the 20th century ('Bedrijfsgeschiedenis in Nederland in de Twintigste Eeuw' or BINT). The BINT Project has the competitiveness and changing characteristics of the Dutch business system during the twentieth century as its main focus. The goal is to make an in-depth analysis of the most important elements of the Dutch business system and their adaptation over time to the major economic, social and technological developments of the 20th century. The analysis will be internationally comparative because only in this way can the typical Dutch characteristics be highlighted. The analysis will be informed by relevant social theories, particularly, though not exclusively, drawn from institutional economics.

Role Project Leader Funding
Other: 1e en 3e geldstroom
Project members UU
Project:
History of Heineken, 1864-2014 01.01.2011 to 01.01.2014
General project description

Heineken's 150th anniversary in 2014 offers an excellent opportunity to reflect on its corporate history form a twenty-first century perspective. Because Heineken is one of the world's leading breweries, its history has a significance that goes beyong the company itself, potentially contrinbuting to a better understand of this branch of industry. One theme in particular is central to the history: expansion through acquisitions and joint ventures. Strikingly, despite its many partnerships and takeovers, heineken has established and maintained a strong firm identity both as a business and as a brand. Other themes to be studied are marketing, internationalisation, technology, human capital and the pros and cons of the family firm. Results of this project will be presented as papers to the academic colleagues and the final product is a book to commemorate the 150th aniversary of the company.

Role Researcher Funding
External funding: The project will be entirely financed by Heineken
Project members UU
Project:
The Corporate Governance of Dutch business during the 20th century: structural changes and performance 01.01.2007 to 31.12.2011
General project description

The research aims at contributing to the important societal debate from an economic-historical perspective, on the basis of a study of the long-term performance of the Dutch business system during the 20th century. It consists of four projects. The first three projects investigate corporate governance characteristics: (i) protective devices or takeover defenses; (ii) executives, supervisors and their networks; and (iii) dividend policy and financing. The fourth project is a synthesis in two respects, as it both describes the relations between governance characteristics in the previous projects and relates governance to performance. The synthesis will offer a chronological and thematic account of the development of the governance structure of Dutch business during the 20th century. It will incorporate the results of the other three projects dealing with different aspects of corporate governance, and analyze a number of case studies to show in more detail how the governance mechanisms operated in practice (or in some cases: failed to operate effectively), what the consequences were for performance of those companies and the role played by the different stakeholders. The themes of this project will be dealt with in detail, including the societal discussion about corporate governance and its impact on the actual management structure of Dutch companies.

Role Researcher Funding
NWO grant
Project members UU
External project members:
Abe de Jong
Project:
100 jaar Royal Boskalis Westminister NV. De geschiedenis van de Nederlandse baggerindustrie. 01.01.2008 to 31.12.2010
General project description
Role Researcher Funding
External funding
Project members UU
Project:
A History of Royal Dutch Shell. 01.01.2002 to 31.12.2007
General project description
Role Researcher Funding
External funding
Project members UU
Project:
The co-evolution of the national infrastructure and innovation in Dutch business in the 20th century 01.07.2002 to 01.09.2006
General project description
Role Project Leader & Researcher Funding
NWO grant
Project members UU
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Currently prof. dr. Keetie Sluyterman teaches the following course(s):
CodeDescriptionF/PLevelECTS
GE2V14003 Ges-Multinationals V 2 7.5
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Additional functions and activities

Lid Adviesraad bedrijfshistorie Rabobank Nederland

Gegenereerd op 2015-01-29 21:20:59
Full name
prof. dr. K.E. Sluyterman Contact details
Drift 6

Drift 6
Room 1.19
3512 BS  UTRECHT
The Netherlands


Drift 6

Drift 6
Room 1.19
3512 BS  UTRECHT
The Netherlands


Phone number (direct) +31 30 253 6068
Gegenereerd op 2015-01-29 21:20:59
Last updated 12.12.2014