Good news: from November 2023 on, we'll be conducting extensive research into the phenomenon of NATURESCAPES. You can read more here: https://www.uu.nl/en/news/naturescapes-awarded-horizon-grant

Is use qualitative research methods and experiments to understand how stakeholders can be motivated to engage in new, ideally sustainable forms of behavior and which role technology can play in this context. 

Selected, ongoing projects include:

Nature-based solutions 

- Collaborations enabling nature-based solutions

- Nature- and socially-inclusive real estate

- Nature-based solutions in a circularity context

Technology & Mobility

- The perception of blockchain-based technologies in mobility contexts

- Consumers' willingness to switch to sustainable and multimodal forms of mobility

- Technology-enabled personalization in smart retail

Fair Trade (in collaboration with the German Weltladen Dachverband e.V.)

- Exploring age diversity in voluntary work

- Rebranding in fair trade contexts 

- Movement lifecycles and fatigue 

Additional projects include sharing economy consumer motivations, voice-based personalization, competitive familiarity, lead-user collaborations, and sustainability supply chain certifications.