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Dr. Katrin Merfeld
Assistant Professor
Law, Economics and Governance
Utrecht University School of Economics
Entrepreneurship
Entrepreneurship
k.merfeld@uu.nl
Dr. Katrin Merfeld
Assistant Professor
Entrepreneurship
k.merfeld@uu.nl
Profile
CV
Publications
Activities
Prizes
Research
Teaching
Ancillary activities
Contact
Profile
CV
Publications
Activities
Prizes
Research
Teaching
Ancillary activities
Contact
Areas of expertise
Marketing
Sharing Economy
Consumer Behaviour
Advertising and Consumer Behaviour
Nature Based Solutions
Sustainability
Skills
Qualitative Research
Qualitative Analysis
MAXQDA
Customer Journey Mapping
Customer Experience
Marketing Strategy
Marketing
Research areas
IOS - Future of Work
Pathways to Sustainability (PtS)
PtS - Towards a Circular Economy and Society
PtS - Transforming Cities
Prizes
EBS Upcoming Scholar Award
2020
SRH Social Impact Thesis Award
2018
