The aim is to shed light on the complexity of the business, raise awareness from consumers to producers and revise the international sustainability labels used in this business. The team has expertise in different areas, such as water quality, international rights, sustainability and philosophy. By combining those, different questions are raised and different views on the matter taken into account. 

Furthermore, the connection with Dutch stakeholders in the flower industry will be made. How can their experience help create better understanding of the complexity of sustainability in the agribusiness?