Academic work experience:

• November 2023 - present: Associate Professor - Utrecht University
• June 2017 - October 2023: Assistant Professor - Utrecht University
• Sept 2014 - May 2017: Postdoctoral Researcher and Lecturer - Utrecht University
• Sept 2010 - August 2014: PhD research fellow – Utrecht University

Non-academic work experience:

2004-2008: Global project leader – Unilever SCC Europe
(brand development & innovation centre for the spreads & cooking category)

• leadership of cross functional global project team 
• creation and development of new product concepts and marketing mixes 
• creation and production of communication campaigns 
• preparation for launch in close co-operation with regional and local marketing teams

2001-2003: Senior brand development manager, Unilever SCC Europe

• functional responsibility for product & packaging development, media strategy & legal 
• geographical responsibility for launch implementation in Germany, France and CEE 
• development of Next Generation concepts for the dairy cream alternative business

For more information on other job positions and education, please download the CV