Tina Venema MSc
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My research focuses on the effectivity of nudges in challenging conditions.

A nudge is a change in the choice architecture that aims to steer people to the best choice, while allowing for alternative options. Specifically, I focus on the allignment with personal goals, the role of experienced doubt as a precondition for effectiveness, habits vs. nudge and the long-term effect.



I obtained my BSc Honours degree in Psychology at Groningen university, and my MSc degree in Social and Health Psychology at Utrecht university. Since June 2015 I work as a PhD candidate in the WINK-project (Welfare Improvement through Nudging Knowlegde) under supervision of prof. dr. Denise De Ridder and dr. Floor Kroese.

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Curriculum vitae Download PDF
Gegenereerd op 2018-09-21 13:59:42

T.A.G. Venema, F.M. Kroese & D.T.D. de Ridder (2017). I’m still standing: a longitudinal study on the effect of a default nudge. Psychology and Health. doi: 10.1080/08870446.2017.1385786


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Completed projects

WINK: Welfare Improvement through Nudging Knowledge 01.09.2014 to 01.09.2018
General project description

The WINK project investigates the merits of nudging as a promising and innovative approach to public health and welfare. ‘Nudging’ translates insights from behavioral research on decision-making to policy-relevant individual choices in order to gently suggest desired choices without infringing upon autonomy of individuals. It is based on the understanding that individual choices are generally driven by heuristic processes to which the presentation of alternatives can be attuned. Nudging refers to a variety of techniques with which governments and other agents (‘choice architects’) may guide individual choices in order to improve decision outcomes. Nudging is based on ‘libertarian paternalism’, which respects
individual free choice (libertarian) but suggest the most sensible choices to individuals (paternalistic). The program focuses on public health and healthy lifestyle choices. Nudging is a highly promising alternative to existing policies, as it may be more effective, less intrusive and less costly. However, systematic research is lacking that investigates the effectiveness of various nudges, their normative acceptability and practical feasibility for public policies. This research program is a systematic empirical investigation of these three issues by a multidisciplinary research team, featuring psychologists and communication, ethics and public administration scholars. We collaborate in a consortium with five of the most important policy actors in the field of public policy, public health and welfare: Netherlands School for Public Policy, Council for Health & Society, National Institute for Public Health and the Environment, Netherlands Scientific Council for Government Policy, and Municipal Public Health Service Utrecht.

Role PhD Candidate Funding
NWO grant: TOP-subsidie
Project members UU
External project members:
  • Prof. dr. Emely de Vet (WUR)
  • Prof. dr. Marcel Verweij (WUR)
  • Anastasia Vugts (WUR)
  • Gemeente Utrecht
  • NSOB
  • RIVM
  • WRR
  • RV&S
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  • Supervision Bachelor and Master theses
  • Teacher in various courses (e.g. Self-regulation, Health promotion)
  • Internship supervision
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Additional functions and activities
  • FSS representative Promovendi Overleg Utrecht (PrOUT)
  • Committee member Nationale PhD Day 2016 - "Take charge of your career"
  • SHOP PhD representative in FSS PhD Council
  • Committee member ASPO Dissertation Award 2017/2018
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Full name
A.G. Venema Contact details
Martinus J. Langeveldgebouw

Heidelberglaan 1
Room G1.15
The Netherlands

Phone number (direct) +31 30 253 9248
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Gegenereerd op 2018-09-21 13:59:43
Last updated 08.03.2018