Dr Simona O. Negro is Associate Professor at the Copernicus Institute of Sustainable Development, Faculty of Geosciences, Utrecht University. She received her PhD in 2007 on the ‘Dynamics of Technological Innovation Systems – The case of Biomass Energy’ at the Innovation Studies group. Her research interests lie in understanding the underlying processes that trigger or hamper the success or failure of sustainable innovations, such as renewable energy technologies, circular textiles, plant based proteins etc. Her theoretical contribution is to identify activities and strategies performed by actors, such as entrepreneurs, incumbent players or policy makers, that contribute to the acceleration of transitions and the dynamics of innovation systems.