Sjors Martens (1991) is PhD Candidate at Utrecht University at both the department of Media and Culture Studies and Computer Science. In his research he looks at the problems plaguing the use of urban game tools in conjuring a playful city. Recently he graduated from Media and Performance studies (cum laude) at Utrecht University after graduating from Television, Film and Theatre studies at Utrecht University (cum laude). During his research masters he studied game design at the IT University in Copenhagen. His main research interests lie with the formation of transmedial and fictional worlds, a phenomenon spanning multiple media with links to concepts such as narrative, transmedia and modularity. These worlds are usually researched from the perspective of videogames, cities or theme parks. His PhD project is an abstraction from this, looking at the use of playful technologies in conjuring targeted city models that enhance citizen engagement.

Strategic themes / Focus areas
Involved in the following study programme(s)
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All publications
  2017 - Scholarly publications
Martens, S.C. (08.11.2017) Invited speaker The Branded Content Research Network Conference London (07.11.2017 - 08.11.2017) Alien Mating Simulators on Instagram - The Branded Content Strategy of the Rickstaverse
Martens, S.C. (14.06.2017) Organiser Participatory Urban Interfaces Utrecht (14.06.2017)
Martens, S.C. (15.10.2017) Participant Persuasive Gaming Conference Amsterdam (15.10.2017)
Martens, S.C. (30.01.2017) Participant Symposium Ecogames Utrecht (30.01.2017)
  2016 - Scholarly publications
Martens, S.C. (2016). Struggle for the Universe - Maneuvering the Narrative World of Assassin’s Creed. International Journal of Gaming and Computer-Mediated Simulations, 8 (2), (pp. 20-33) (13 p.).
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Currently Sjors Martens MA teaches the following course(s):
ME2V15008 Mec-Creative Urban Technologies V 2 7.5
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Full name
S.C. Martens MA Contact details
Muntstraat 2-2a

Muntstraat 2-2A
Room -
The Netherlands

Drift 15

Drift 15
Room 2.11
The Netherlands

Postal address
Muntstraat 2A Muntstraat
The Netherlands
Mo Tue Wed Thu Fr
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Last updated 22.05.2018