As Team Lead and Marketing and Communication Advisor I am developing marketing strategies for the bachelor’s and master’s programmes of the Faculty of Geosciences. 

The responsibilities of my team include

• Organizing the Open Days and ‘Student for a Days’ for prospective bachelors and master’s students
• Conducting market research (often together with agencies) in order to obtain a strong understanding of our target groups: prospective national and international students
• Advising on programme renewals from a marketing and communications perspective
• Advising on marketing policy for student recruitment and translate into communication and marketing plans
• Communication with prospective students
• Developing and implementing campaigns, events and other activities to achieve the recruitment targets
• Determining and developing appropriate communication channels 
• Coordinating, managing and monitoring project objectives including reporting and evaluating on marketing 
• Content creation 
• Website development