Katharina Thewes MSc

Vening Meineszgebouw A
Princetonlaan 8a
Kamer 5.48
3584 CB Utrecht

Katharina Thewes MSc

Communications Consultant
Communications & Marketing
+31 30 253 5001

As Team Lead (International) Marketing & Recruitment I am developing marketing strategies for the Bachelor’s and Master’s programmes of the Faculty of Geosciences.

My responsibilities include

  • Conducting market research in order to obtain a strong understanding of our target groups: prospective national and international students.
  • Translating marketing policy for student recruitment into marketing plans. 
  • Developing and implementing campaigns, events and other activities to achieve the recruitment targets. 
  • Determining and developing appropriate communication channels. 
  • Monitoring and evaluating results and translating these into further activities and improvement plans. 
  • Coordinating, managing and monitoring project objectives including reporting and evaluating on marketing. 

I am working together closely with our Events Manager who is responsible for the organization of our recruitment events and our Online Editor/Marketing Manager.