As Team Lead (International) Marketing & Recruitment I am developing marketing strategies for the Bachelor’s and Master’s programmes of the Faculty of Geosciences.

My responsibilities include

• Conducting market research in order to obtain a strong understanding of our target groups: prospective national and international students.
• Translating marketing policy for student recruitment into marketing plans. 
• Developing and implementing campaigns, events and other activities to achieve the recruitment targets. 
• Determining and developing appropriate communication channels. 
• Monitoring and evaluating results and translating these into further activities and improvement plans. 
• Coordinating, managing and monitoring project objectives including reporting and evaluating on marketing. 

I am working together closely with our Events Manager who is responsible for the organization of our recruitment events and our Online Editor/Marketing Manager.