Prof. dr. Jeroen de Jong
Gegenereerd op 2018-06-19 18:11:30


My research revolves around open and distributed forms of innovation, that is, innovations that people and organizations develop initially for non-commercial reasons like personal needs, enjoyment, personal learning, or altruism. Examples include consumer innovations, user innovations, open-source innovations, employees’ bootlegging and lead user innovations, and crowdsourcing projects related to problem solving and idea generation. I explore how and when these innovations emerge and diffuse across society, including the marketing of innovations in new or existing businesses. Part of my research is about how institutions and policies can be changed to facilitate the diffusion of open and distributed forms of innovation.  

Other but related research interests include individuals’ entrepreneurial behaviors, and innovation and marketing processes of small firms. Recent projects are concerned with the development of statistics for open and distributed innovations, and marketing processes in small firms.

Beyond U.S.E., my current collaboration partners are at the London School of Economics (diffusion behavior of user innovators), MIT Sloan School of Management, Cambridge, MA (institutional failures and policy implications), the Kent Business School in the United Kingdom (marketing and supplier adoption of user innovations), RSM Erasmus University in Rotterdam (start-ups based on open/distributed innovation), and TU Darmstadt in Germany (diffusion and marketing of user innovations).

My teaching activities are the intersection of marketing, entrepreneurship and innovation management. Specifically my focus is on marketing processes in the context of new business development in start-ups, small firms and corporate organizations.

Strategic themes / Focus areas
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Curriculum vitae


Tinbergen Institute, Erasmus University Rotterdam. Economic research assistant in scientific and applied research.


Panteia/EIM Business and Policy Research, Zoetermeer, the Netherlands. Researcher (1999-2002), Senior-researcher (2002-2005), Project manager (2005-2010).


RSM Erasmus University Rotterdam, Strategic Management & Entrepreneurship department.Assistant professor (2008-2010 in part-time 0.2fte, 2010-2012 in full-time), Associate professor & Academic Director MSc Strategic Entrepreneurship (2012-2015).


Utrecht University School of Economics. Professor in Marketing & Business Development (2016-). Director of Graduate Studies (2017-).

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All publications
  2017 - Articles
von Hippel, Eric, DeMonaco, Harold & de Jong, J.P.J. (2017). Market failure in the diffusion of cliniciandeveloped innovations - The case of off-label drug discoveries. Science and Public Policy, 44 (1), (pp. 121-131).
  2017 - Inaugural speech
de Jong, J.P.J. (04.04.2017). Marketing van gebruikersinnovatie - Goed product verkoopt zichzelf?. Utrecht Univiversity.
  2016 - Articles
Berchicci, Luca, de Jong, J.P.J. & Freel, M. (2016). Remote collaboration and innovative performance: The modering role of R&D intensity. Industrial and Corporate Change, 25 (3), (pp. 429-446).
de Jong, J.P.J. (08.08.2016). Surveying innovation in samples of individual end consumers. European Journal of Innovation Management, 19 (3), (pp. 406-423) (18 p.).
von Hippel, Eric & de Jong, J.P.J. (13.10.2016). Vrije Innovaties. Economisch Statistische Berichten, 101 (4742), (pp. 668-671).
  2016 - Book parts / chapters
de Jong, Jeroen P.J. (2016). The empirical scope of user innovation. In D. Harhoff & K. Lakhani (Eds.), Revolutionizing Innovation: Users, communities and open innovation (pp. 67-87) (21 p.). Cambridge, MA: MIT Press.
  2015 - Articles
de Jong, J.P.J., Parker, S.K., Wennekers, A.R.M. & Wu, C.W. (2015). Entrepreneurial behavior in organizations: Does job design matter?. Entrepreneurship Theory and Practice, 39 (4), (pp. 981-995) (15 p.).
de Jong, J.P.J. & Marsili, O. (2015). Founding a business inspired by close entrepreneurial ties: Does it matter for survival?. Entrepreneurship Theory and Practice, 39 (5), (pp. 1005–1025) (21 p.).
von Hippel, Eric, Gault, Fred, Kuusisto, Jari, Raasch, Christina & de Jong, J.P.J. (2015). Market failure in the diffusion of consumer-developed innovations - Patterns in Finland. Research Policy, 44 (10), (pp. 1856-1865) (10 p.).
de Jong, J.P.J. & Marsili, O. (2015). The distribution of Schumpeterian and Kirznerian opportunities. Small Business Economics, 44 (1), (pp. 19-35) (17 p.).
  2014 - Articles
de Jong, J.P.J. (2014). Close-tie entrepreneurial inspiration and business survival. RSM Discovery - Management Knowledge, 18 (2), (pp. 14-15) (2 p.).
Wu, C.W., Parker, S.K. & de Jong, J.P.J. (2014). Feedback seeking from peers: A positive strategy for insecurely attached team workers. Human Relations, 67 (4), (pp. 441-464) (24 p.).
Wu, C.W., Parker, S.K. & de Jong, J.P.J. (2014). Need for cognition as an anteceent of individual innovation behavior. Journal of Management, 40 (6), (pp. 1511-1534) (24 p.).
  2013 - Articles
de Jong, J.P.J. & de de Bruijn, E. (2013). Innovation lessons from 3-D printing. MIT Sloan Management Review, 54 (2), (pp. 43-52) (10 p.).
de Jong, J.P.J. (2013). The decision to exploit opportunities for innovation: A study of high tech small business owners. Entrepreneurship Theory and Practice, 37 (2), (pp. 281-301) (21 p.).
  2013 - Book parts / chapters
de Jong, J.P.J. & von Hippel, E. (2013). User innovation: Business and consumers. In F. Gault (Eds.), Handbook of Innovation Indicators and Measurement (pp. 109-132) (24 p.). Cheltenham, UK: Edward Elgar Publishing.
  2012 - Articles
von Hippel, E., de Jong, J.P.J. & Flowers, S. (2012). Comparing Business and Household Sector Innovation in Consumer Products: Findings from a Representative Study in the UK. Management Science, 58 (9), (pp. 1669-1681) (13 p.).
de Jong, J.P.J. & Hulsink, W. (2012). Patterns of innovation networking in small firms. European Journal of Innovation Management, 15 (3), (pp. 280-297) (18 p.).
Nijssen, E.J., Hillebrand, B., de Jong, J.P.J. & Kemp, R.G.M. (2012). Strategic Value Assessment and Explorative Learning Opportunities with Customers. Journal of Product Innovation Management, 29 (S1), (pp. 91-102) (12 p.).
de Jong, J.P.J. (2012). The age of the consumer innovator. RSM Insight, 9 (1), (pp. 14-15) (2 p.).
  2011 - Articles
de Jong, J.P.J. (2011). Perceived competition and innovative intentions in Dutch small and medium-sized enterprises. International Journal of Innovation Management, 15 (4), (pp. 687-707) (21 p.).
von Hippel, E., Ogawa, S. & de Jong, J.P.J. (2011). The age of the consumer-innovator. MIT Sloan Management Review, 53 (1), (pp. 27-35) (9 p.).
von Hippel, Eric, Ogawa, Susumu & de Jong, Jeroen P. J. (2011). The Age of the Consumer-Innovator. MIT Sloan Management Review, 53 (1), (pp. 27-35) (9 p.).
  2010 - Articles
de Jong, J.P.J. & Freel, M. (2010). Absorptive capacity and the reach of collaboration in high technology small firms. Research Policy, 39 (1), (pp. 47-54) (8 p.).
de Jong, J.P.J., Kalvet, T. & Vanhaverbeke, W. (2010). Exploring a theoretical framework to structure the public policy implications of open innovation. Technology Analysis and Strategic Management, 22 (8), (pp. 877-896) (20 p.).
de Jong, J.P.J. & den Hartog, D.N. (2010). Measuring Innovative Work Behavior. Creativity and Innovation Management, 19 (1), (pp. 23-36) (14 p.).
  2009 - Articles
Freel, M. & de Jong, J.P.J. (2009). Market novelty, competence-seeking and innovation networking. Technovation, 29 (12), (pp. 873-884) (12 p.).
van de Vrande, V.J.A., de Jong, J.P.J., Vanhaverbeke, W. & de Rochemont, M. (2009). Open Innovation in SMEs: Trends, Motives and Management Challenges. Technovation, 29 (6/7), (pp. 423-437) (15 p.).
Gibcus, P., Vermeulen, P.A.M. & de Jong, J.P.J. (2009). Strategic decision-making in small firms: a taxonomy of small business owners. International Journal of Entrepreneurship and Small Business, 7 (1), (pp. 74-91) (18 p.).
de Jong, J.P.J. & von Hippel, E. (2009). Transfers of user process innovations to producers: A study of Dutch high tech firms. Research Policy, 38 (7), (pp. 1181-1191) (11 p.).
  2009 - Books
de Jong, J.P.J., Bodewes, W.E.J. & Braaksma, R.M. (2009). De innovatieve ondernemer. (1 p.). Zoetermeer: Stichting KIZ/EIM.
de Jong, J.P.J., Bodewes, W.E.J. & Braaksma, R.M. (2009). Innoveren: Groeien door vernieuwing. Haarlem: SBP.
  2009 - Book parts / chapters
Oerlemans, L.A.G., De Kok, J.M.P. & de Jong, J.P.J. (2009). The prevalence and characteristics of interorganisational temporary collaborations of Dutch small- and medium-sized firms (SMEs). In P. Kenis, M. Janowicz-Panjaitan & B. Cambré (Eds.), Temporary Organizations: Prevalence, Logic and Effectiveness. (pp. 15-55) (41 p.). Cheltenham, UK: Cheltenham/Edward Elgar.
  2007 - Articles
de Jong, J.P.J. & den Hartog, D.N. (2007). How leaders influence employees¿ innovative behaviour. European Journal of Innovation Management, 10, (pp. 41-64) (24 p.).
  2007 - Books
de Jong, J.P.J., Bodewes, W.E.J. & Harkema, S. (2007). Winst door Innovatie: Hoe Ondernemers Kansen Zien en Pakken. Den Haag: SDU Academic Service.
  2007 - Book parts / chapters
de Jong, J.P.J., Meinen, G. & Vermeulen, P.A.M. (2007). Innovation in Services: A Search for New Indicators. In T. Wolters (Eds.), Measuring the New Economy: Statistics between Hard-Boiled Indicators and Intangible Phenomena. (pp. 177-194) (18 p.). Amsterdam: Elsevier Saunders.
  2006 - Articles
de Jong, J.P.J. & Vermeulen, P.A.M. (2006). Determinants of Product Innovation in Small Firms: A Comparison Across Industries. International Small Business Journal, 24, (pp. 587-609) (23 p.).
de Jong, J.P.J. & Marsili, O. (2006). The fruit flies of innovations: A taxonomy of innovative small firms. Research Policy, 35 (2), (pp. 213-229) (17 p.).
  2006 - Book parts / chapters
Hulsink, W. & de Jong, J.P.J. (2006). Sources of success: Small firms' use of networks to support the development of innovations. Frontiers of Entrepreneurship Research (pp. 351) (1 p.). Babson: Babson College University, Event: Babson College Entrepreneurship Research Conference.
  2005 - Articles
de Jong, J.P.J. & den Hartog, D.N. (2005). Determinanten van innovatief gedrag: een onderzoek onder kenniswerkers in het MKB. Gedrag en Organisatie, 18, (pp. 235-259) (25 p.).
Vermeulen, PAM, O'Shaughnessy, KC & de Jong, J.P.J. (2005). Identifying key determinants for new product introductions and firm performance in small service firms. Service Industries Journal, 25 (5), (pp. 625-640) (16 p.).
Vermeulen, P.A.M., de Jong, J.P.J. & O'shaughnessy, K.C. (2005). Identifying key determinants of new product introductions and firm performance in small service firms. Service Industries Journal, 25, (pp. 625-640) (16 p.).
  2004 - Articles
de Jong, J.P.J., Vermeulen, P.A.M. & O'shaughnessy, K.C. (2004). Effecten van innovatie in kleine bedrijven: een empirisch onderzoek in industrie en dienstverlening. M & O, 58, (pp. 21-38) (18 p.).
  2004 - Book parts / chapters
de Jong, J.P.J. & Janszen, F.H.A. (2004). High-tech starters: kenmerken, belang en spanningsvelden. In W. Hulsink, D. Manuel & E. Stam (Eds.), Ondernemen in netwerken: nieuwe en groeiende bedrijven in de informatiesamenleving. (pp. 177-194) (18 p.). Assen: Koninklijke Van Gorcum.
  2003 - Articles
de Jong, J.P.J. & Kemp, R.G.M. (2003). Determinants of co-workers¿ innovative behaviour: an investigation into knowledge intensive services. International Journal of Innovation Management, 7, (pp. 189-212) (24 p.).
Bodewes, W.E.J. & de Jong, J.P.J. (2003). Innovatie in het MKB. Management Executive, 1 (2), (pp. 42-44) (3 p.).
de Jong, J.P.J. & Vermeulen, P.A.M. (2003). Organising successful new service development: A literature review. Management Decision, 41, (pp. 844-858) (15 p.).
  2003 - Book parts / chapters
Bodewes, W.E.J. & de Jong, J.P.J. (2003). Innovatie in het midden- en kleinbedrijf. In P. Risseeuw & R. Thurik (Eds.), Handboek ondernemers & adviseurs: management en economie van het Midden- en Kleinbedrijf (pp. 323-338) (16 p.). Deventer: Kluwer.
Bodewes, W.E.J. & de Jong, J.P.J. (2003). Innovaties in het midden- en kleinbedrijf. In P.A. Risseeuw & A.R. Thurik (Eds.), Handboek Ondernemers en Adviseurs (pp. 323-338) (16 p.). Deventer: Kluwer.
  2002 - Books
de Jong, J.P.J. & Kerste, R.A.J. (2002). De kracht van het idee: betere resultaten door innovatief gedrag van medewerkers. Schoonhoven: Academic Service.
  2001 - Articles
de Jong, J.P.J. & Kemp, R.G.M. (2001). Innovatief gedrag van medewerkers in dienstverlenende bedrijven. M & O, 5, (pp. 5-20) (16 p.).
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Gegenereerd op 2018-06-19 18:11:30
IRIS - Integrated and Replicable solutions for co-creation in Sustainable cities
01.10.2017 to 30.09.2022
General project description 

Urban environments are accelerating their transformation towards cleaner, friendlier places able to respect and use resources more efficiently. Across Europe, cities are blending social innovation, engineering and ICT excellence and smart technologies to help reach these goals. IRIS is at the forefront of this change and announce itself as the newest addition to the European Commission Smart Cities and Communities (SCC) lighthouse projects. The project has been developed around three lighthouse cities - Utrecht (The Netherlands, coordinator), Nice (France), and Gothenburg (Sweden) - who will work as collaborators and test-beds for follower cities Vaasa (Finland), Alexandroupolis (Greece), Santa Cruz de Tenerife (Spain) and Focsani (Romania). Each city will draw upon a mix of universities and research organisations, local authorities, innovation agencies and private expertise to accelerate entire communities to adopt ambitious energy, mobility and ICT initiatives.

Role Researcher Funding
EU grant
Project members UU

Gegenereerd op 2018-06-19 18:11:31
Additional functions and activities
  • Lecturer at Erasmus University Rotterdam School of Management. Post-graduate MSc program. Coordinating and teaching: New Business, Innovation and Entrepreneurship, and Advanced New Business, Innovation and Entrepreneurship (2008-present)
  • Fellow and co-founder Open and User Innovation Society (2013-present)
  • Manager Internal Relations, Utrecht Centre for Entrepreneurship (2016-present)
  • Editorial Board Member Journal of Product Innovation Management (impact factor 1.696, ais 73)
  • Editorial Board Member International Journal of Innovation Studies
Gegenereerd op 2018-06-19 18:11:31
Full name
Prof. dr. J.P.J. de Jong Contact details
Adam Smith Hall

Kriekenpitplein 21-22
Room 108
The Netherlands

Phone number (direct) +31 30 253 9889
Gegenereerd op 2018-06-19 18:11:31
Last updated 08.02.2018