Embedding science and technology in society has been Frans van Dam's goal throughout his professional career. Frans has invested many efforts in professionalizing and improving both, science communication and science education. He cooordinated the EU PARRISE project aimed at introducing societal issues in STEM learning in primary and secondary schools. And he initiated and co-authored the textbooks 'Wetenschapscommunicatie - een kennisbasis' (2014) and 'Science communication an introduction' (2020). 
Frans teaches science communication theory, practice and skills to bachelor, master and PhD-students. He manages the UU Teaching & Learning Lab, an experimental active learning classroom + studio. Moreover, he cocoordinates a SURF-funded project on Open Online Educaton, aiming at improving synchronous online teaching.