Publications
2024
Scholarly publications
Cheng, Z. M., de Regt, A., & Young, K. Y. (2024). The influencer-entrepreneurship journey: A model of staged progression. Psychology and Marketing. Advance online publication. https://doi.org/10.1002/mar.22084
Osadchaya, E., Marder, B., Yule, J. A., Yau, A., Lavertu, L., Stylos, N., Oliver, S., Angell, R., Regt, A. D., Gao, L., Qi, K., Zhang, W. Z., Zhang, Y., Li, J., & AlRabiah, S. (2024). To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry. Business Horizons, 67(5), 571-581. https://doi.org/10.1016/j.bushor.2024.05.002
Cheng, Z. M., Bonetti, F., de Regt, A., Ribeiro, J. L., & Plangger, K. (2024). Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations. Organizational Dynamics, 53(2), Article 101043. https://doi.org/10.1016/j.orgdyn.2024.101043
2022
Scholarly publications
Montecchi, M., Plangger, K., de Regt, A., & Mills, A. (2022). Redefining consumer relationships through voice technologies. In Handbook of Research on Customer Loyalty (pp. 332-344). Edward Elgar Publishing. https://doi.org/10.4337/9781800371637.00033
2021
Scholarly publications
de Regt, A., Plangger, K., & Barnes, S. (2021). Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing. Journal of Business Research, 136, 513-522. https://doi.org/10.1016/j.jbusres.2021.08.004
https://dspace.library.uu.nl/bitstream/handle/1874/451861/1-s2.0-S0148296321005579-main.pdf?sequence=1
https://dspace.library.uu.nl/bitstream/handle/1874/451861/1-s2.0-S0148296321005579-main.pdf?sequence=1
2020
Scholarly publications
de Regt, A., Plangger, K., Mills, A., & Campbell, C. (2020). How relying on online reviews impacts private label brand preferences. Journal of Strategic Marketing. Advance online publication. https://doi.org/10.1080/0965254X.2020.1791234
de Regt, A., Montecchi, M., & Ferguson, S. (2020). A false image of health: How fake news and pseudo-facts spread in the health and beauty industry. Journal of Product and Brand Management, 29(2), 168-179. https://doi.org/10.1108/JPBM-12-2018-2180
de Regt, A., Barnes, S., & Plangger, K. (2020). The virtual reality value chain. Business Horizons, 63(6), 737-748. https://doi.org/10.1016/j.bushor.2020.08.002
2019
Scholarly publications
de Regt, A., & Barnes, S. (2019). V-Commerce in Retail: Nature and Potential Impact. In M. C. T. Dieck, & T. Jung (Eds.), Augmented Reality and Virtual Reality: The Power of AR and VR for Business (1 ed., pp. 17-25). (Progress in IS). Springer. https://doi.org/10.1007/978-3-030-06246-0_2
2016
Scholarly publications
de Regt, A., Siegel, A. W., & Schraagen, J. M. (2016). Toward quantifying metrics for rail-system resilience: identification and analysis of performance weak resilience signals. Cognition, Technology & Work, 18, 319-331. https://doi.org/10.1007/s10111-015-0356-9
2013
Scholarly publications
Nuijten, K., de Regt, A., Calvi, L., & Peeters, A. (2013). Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logos. International Journal of Arts and Technology, 6(1), 5-21. https://doi.org/10.1504/IJART.2013.050686