Researcher, lecturer, and trainer bridging the gap between research and practice in sustainable behavior. With expertise in marketing, communication, and consumer behavior, Annuska leverages academic insights and practical tools to empower people and organizations to drive positive change.

Her PhD research on sustainable consumption in the fashion industry builds on her background in Business Strategy (MSc) and Business Communication (MA). 

Annuska lectures at Utrecht University of Applied Science (e.g., Sustainable marketing), blogs for SWOCC, is part of the UU Sustainable Behavior team & connected with other UU fashion researchers, and contributed to the PLATE conference.