Annuska aims to connect research and practice in her work. With a background in marketing and communications, her research interests and specialization lie in consumer research with a focus on sustainable fashion consumption.  

Annuska works on her PhD research at the Copernicus Institute of Sustainable Development. The goal of her PhD research is to explore the perspective of fashion retailers on how they instigate consumers’ sustainable fashion behavior (monograph). 

Annuska lectures at Utrecht University of Applied Science (e.g., Minor Sustainable marketing), blogs for SWOCC, is part of the UU Sustainable Behavior team & connected with other UU fashion researchers, and contributed to the international PLATE conference.

Annuska has a Masters' degree in Business Communication, as well as a Masters’ degree in Business Strategy (both Radboud University), and studied at Berkeley (University of California).