dr. Andrea Morrison
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 Cover image Research Policy

 Gradual catch up and enduring leadership in the global wine industry

The wine industry is an extremely interesting sector from a catch -up point of view because the latecomers in the international market have changed how wine is produced, sold and consumed and, in doing so, they have challenged the positions of incumbents. Until the end of the 1980s, the European countries, and particularly France and Italy, dominated the international market for wine. Subsequently, significant changes in the market, namely decreases in consumption by traditional consuming countries, the entry of new inexperienced consumers, and the increasing importance of large distribution have threatened this supremacy. Initially, the USA and Australia and later emerging countries such as Chile and South Africa, gained increasing market shares in both exported volumes and value, at the expense of incumbents. However, some of these newcomers (e.g. Australia) have shown slower growth, opening opportunities for newer entrants such as Argentina and New Zealand. At the same time, some of the incumbents (especially Italy) have innovated, challenging the leadership of France in key markets such as the USA. In this article we investigate the different catch-up cycles in the global wine sector that occurred between the 1960s and 2010, through a detailed analysis of export volumes, values and unit prices. We address issues related to the increasing share in the global market of latecomer countries and the relative decline of the incumbents, as well as possible changes in the market leadership within these two groups.



Risultati immagini per economic geography wiley

The Dynamics of Technical and Business Networks in Industrial Clusters: Embeddedness, status or proximity?
Although informal knowledge networks have often been regarded as a key ingredient behind the success of industrial clusters, the forces that shape their structure and dynamics remain largely unknown. Drawing on recent network dynamic models, we analyze the evolution of business and technical informal networks within a toy cluster in Spain. Empirical results suggest that the dynamics of the two networks differ to a large extent. We find that status drives the formation of business networks, proximity is more crucial for technical networks, while embeddedness plays an equally important role in the dynamics of business and technical networks.


Cover image Research Policy

Another cluster premium: Innovation subsidies and R&D collaboration networks
This paper investigates the allocation of R&D subsidies with a focus on the granting success of firms located in clusters. On this basis it is evaluated whether firms in these clusters are differently embedded into networks of subsidized R&D collaboration than firms located elsewhere. The theoretical arguments are empirically tested using the example of the German biotechnology firms’ participation in the 6th EU-Framework Programmes and national R&D subsidization schemes in the early 2000s. We show that clusters grant firms another premium to their location, as they are more likely to receive funds from the EU-Framework Programmes and hold more favorable positions in national knowledge networks based on subsidies for joint R&D.


Cambridge Journal of Economics

Spin-off and clustering: a return to the Marshallian district

 The origin and growth of industry clusters have attracted the attention of scholars and policy makers since the early era of industrialisation. This is the case of Italian industrial districts, which have emerged as a territorial model of industrial agglomeration, decentralised production and flexible specialisation. Recently, the traditional explananda of the emergence of clusters have been reconsidered. Klepper shows that more successful firms have higher spin-off rates and their spin-offs tend to outperform competitors.  The present paper investigates the emergence and evolution of an Italian industrial district, the Sassuolo tile district, one of the largest and most successful ceramic districts in the world and a paradigmatic example of an Italian Marshallian district. Overall, our findings confirm that organisational reproduction and heredity represent primary mechanisms of clustering. However our results also show that spin-offs do not perform better than non-spin-offs. It appears that, in dense industrial environments and social networks, competitive advantages can also be acquired or built through other channels.


Tijdschrift voor economische en sociale geografie

Special Issue: Globalisation,Knowledge and Institutional Change: Towards an Evolutionary Perspective to Economic Development

This special issue aims at advancing the debate about the interpretative power of evolutionary perspectives on economic development and institutional change. We argue that the interpretative power of the current evolutionary approach can be improved by elaborating an ‘augmented’ perspective to economic development, which explicitly integrates the role of institutions and the dynamics of natural resource sectors (e.g. agro-food) into the analysis. We maintain that such a theoretical and empirical advancement can help to define a conceptual framework that is more suitable to analyse innovation-driven change, differentiated development patterns, opportunities and constraints for developing countries in the globalised knowledge economy.


Proximity and Scientific Collaboration: Evidence from the Global Wine Industry
International collaboration among researchers is a far from linear and straightforward process. Scientometric studies provide a good way of understanding why and how international research collaboration occurs and what are its costs and benefits. Our study investigates patterns of international scientific collaboration in a specific field: wine related research. We test a gravity model that accounts for geographical, cultural, commercial, technological, structural and institutional differences among a group of old world (OW) and new world (NW) producers and consumers. Our findings confirm the problems imposed by geographical and technological distance on international research collaboration.


Innovation and Technological Catch-Up

Innovation and Technological Catch up
Since the beginning of the 1990s, the supremacy of ‘Old World’ countries (France and Italy) in the international wine market has been challenged by new players, such as Australia, Argentina, Chile and South Africa, which are recording stunning performances in terms both of export volume and value. This book demonstrates that such a spectacular example of catch-up goes beyond simply copying new technologies; it entails creative adaptation and innovation, and introduces a new growth trajectory in which consistent investments in research and science play a key role.


Strategic themes / Focus areas
Scientific expertise
evolutionary economic geography
knowledge networks
economic development
technological change
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Curriculum vitae

2016 - present

Head of the research programme Economic Urban Transitions

2016 - present

Associate Editor

Industry and Innovation

2007 - present

Associate Professor

Section of Economic Geography
Dept. of Human Geography and Urban and Regional Planning
Faculty of Geosciences
Utrecht University, Utrecht,  the Netherlands

2010- present

Adjunct Professor

Department of Management and Technology
Bocconi University, Milano, Italy

1998 - present

Research affiliate

ICRIOS (Invernizzi Center for Research on Innovation Organisation, Strategy and Entrepreneurship),
Bocconi University, Milano, Italy


Previous appointments  (after PhD):


Post-Doctoral researcher

Faculty of Economics and Quantitative Methods
University of Piemonte Orientale, Novara, Italy


2004, Phd in Development Economics, Universitá degli Studi RomaTre, Roma, Italy

1998, MA in Development Economics, University of Sussex, Brighton, UK

1997, "Laurea" in Economics (4 years bachelor), Universitá L.Bocconi, Milano, Italy


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All publications
  2017 - Scholarly publications
Morrison, A., Rodriguez-Rodriguez, Gonzalo & Troncoso, R.A. (2017). On the emergence and evolution of clusters: the role of agency and external factors in the Galician turbot industry. In Fiorenza Belussi & Jose Luis Hervás-Oliver (Eds.), Unfolding Cluster Evolution New York: Routhledge.
  2016 - Scholarly publications
Balland, Pierre-Alexandre, Belso-Martinez, Jose-Antonio & Morrison, Andrea (2016). The Dynamics of Technical and Business Knowledge Networks in Industrial Clusters: Embeddedness, status or proximity?. Economic Geography, 92 (1), (pp. 35-60).
Morrison, A. & Rabellotti, Roberta (30.09.2016). Gradual catch up and enduring leadership in the global wine industry. Research Policy
  2015 - Scholarly publications
Broekel, Tom, Fornahl, Dirk & Morrison, Andrea (01.10.2015). Another cluster premium: Innovation subsidies and R&D collaboration networks. Research Policy, 44 (8), (pp. 1431-1444).
Cassi, Lorenzo, Morrison, Andrea & Rabellotti, Roberta (01.01.2015). Proximity and scientific collaboration - Evidence from the global wine industry. Tijdschrift voor Economische en Sociale Geografie, 106 (2), (pp. 205-219) (15 p.).
Cusmano, L., Morrison, A. & Pandolfo, E. (2015). Spinoff and Clustering - a return to the Marshallian district. Cambridge Journal of Economics, 39, (pp. 49-66).
Morrison, Andrea & Cusmano, Lucia (01.01.2015). Introduction to the special issue - Globalisation, knowledge and institutional change: Towards an evolutionary perspective to economic development. Tijdschrift voor Economische en Sociale Geografie, 106 (2), (pp. 133-139) (7 p.).
  2013 - Scholarly publications
Capasso, M. & Morrison, A. (2013). The determinants of innovation in industrial districts - a firm level analysis of the Castel Goffredo hosiery district. Management Decision, 51 (6), (pp. 1225-1249) (25 p.).
Capasso, M., Cusmano, L. & Morrison, A. (2013). The determinants of outsourcing and off-shoring strategies in industrial districts: evidence from Italy. Regional Studies, 47 (4), (pp. 465-479) (15 p.).
Morrison, A., Rabellotti, R. & Zirulia, L. (2013). When do global pipelines enhance the diffusion of knowledge in clusters?. Economic Geography, 89 (1), (pp. 77-96) (20 p.).
  2012 - Scholarly publications
Cassi, L., Morrison, A. & ter Wal, A. (2012). The evolution of trade and scientific collaboration networks in the global wine sector; A longitudinal study using network analysis. Economic Geography, 88, (pp. 311-334) (24 p.).
Corrocher, N., Cusmano, L. & Morrison, A. (2012). Competitive strategies in knowledge intensive business services. Evidence from Lombardy. In E. Di Maria, R. Grandinetti & B. Di Bernardo (Eds.), Exploring knowledge intensive business services. Knowledge management strategies (pp. 231-252) (22 p.). Palgrave Macmillan.
  2011 - Scholarly publications
Cassi, L., Morrison, A. & Rabellotti, R. (2011). The changing geography of science in wine: evidence from emerging countries. In E. Giuliani, A. Morrison & R. Rabellotti (Eds.), Innovation and Technological Catch Up: The Changing Geography of Wine Production. (pp. 43-69) (27 p.). Cheltenham: Edward Elgar Publishing.
Cusmano, L., Morrison, A. & Rabellotti, R. (2011). Catching up trajectories in the wine sector. In E. Gulliani, A. Morrison & R. Rabellotti (Eds.), Innovation and Technological Catch Up: The Changing Geography of Wine Production. (pp. 17-42) (26 p.). Cheltenham: Edward Elgar Publishing.
Giuliani, E., Morrison, A. & Rabellotti, R. (2011). Innovation and Technological Catch Up: The Changing Geography of Wine Production. (232 p.). Cheltenham: Edward Elgar Publishing.
Morrison, A. (2011). Innovation and external knowledge sources in the furniture industry: Evidence from an Italian industrial district. In P.L. Robertson & D. Jacobson (Eds.), Knowledge Transfer and Technology Diffusion (pp. 162-185) (24 p.). Cheltenham: Edward Elgar Publishing.
  2010 - Scholarly publications
Cusmano, L., Mancusi, M.L. & Morrison, A. (2010). Globalisation of production and innovation: how outsourcing is reshaping an advanced manufacturing area. Regional Studies, 44 (3), (pp. 235-252) (18 p.).
Cusmano, L., Morrison, A. & Rabellotti, R. (2010). Catching-up trajectories in the wine sector: a comparative study of Chile, Italy and South Africa. World Development, 38 (11), (pp. 1588-1602) (15 p.).
Giuliani, E., Morrison, A., Pietrobelli, C. & Rabellotti, R. (2010). Who are the researchers that are collaborating with industry? An analysis of the wine sectors in Chile, South Africa and Italy. Research Policy, 39, (pp. 748-761) (14 p.).
Morrison, A., Rabellotti, R. & Zirulia, L. (2010). Reti sociali e diffusione della conoscenza nei cluster: un modello di simulazione. In S. Lorenzini & R. Rabellotti (Eds.), Federalismo e Crescita Milano: Franco Angeli.
  2009 - Scholarly publications
Capello, R. & Morrison, A. (2009). Science parks and local knowledge creation: A conceptual approach and an empirical analysis in two Italian realities. In M.M. Fischer, G.J.D. Hewings, P. Nijkamp & F. Snickars (Eds.), New Directions in Regional Economic Development (pp. 221-246) (26 p.). Springer.
Corrocher, N., Cusmano, L. & Morrison, A. (2009). Modes of innovation in knowledge-intensive business services. Evidence from Lombardy. Journal of Evolutionary Economics, 19, (pp. 173-196) (24 p.).
Cusmano, L., Mancusi, M.L. & Morrison, A. (2009). Innovation and the geographical and functional dimensions of outsourcing: An empirical investigation based on Italian firm level data. Structural Change and Economic Dynamics, 20 (3), (pp. 183-195) (13 p.).
Cusmano, L., Mancusi, M.L. & Morrison, A. (2009). La riorganizzazione del sistema industriale italiano tra outsourcing locale e delocalizzazione internazionale: il caso di un'area industriale matura. In L. Rondi & F. Silva (Eds.), Produttività e cambiamento nell'industria italiana Bologna: il Mulino.
Morrison, A. & Rabellotti, R. (2009). Knowledge and information networks in an Italian wine cluster. European Planning Studies, 17 (7), (pp. 983-1006) (24 p.).
  2008 - Scholarly publications
Morrison, A. (2008). Gatekeepers of knowledge within industrial districts: who they are, how they interact. Regional Studies (42), (pp. 817-835) (19 p.).
Morrison, A. & Rabellotti, R. (2008). Lo scambio di informazione e conoscenza nel settote vitivinicolo: un'analisi delle reti sociali. Economia del Vino (pp. 38-64) (27 p.). Franco Angeli.
Morrison, A., Pietrobelli, C. & Rabellotti, R. (2008). Global value chains and technological capabilities: a framework to study learning and innovation in developing countries. Oxford Development Studies (36), (pp. 39-58) (20 p.).
Morrison, A., Pietrobelli, C. & Rabellotti, R. (2008). Global value chains and technological capabilities: a framework to study learning and innovation in developing countries. Dynamics capabilities (pp. 157-180) (24 p.). London / New York: Routledge.
  2007 - Scholarly publications
Morrison, A. & Rabellotti, R. (2007). The role of research in wine: The emergence of regional research area in an Italian wine production system. International Journal of Technology and Globalisation, 3 (2-3), (pp. 155-178) (24 p.).
  2006 - Scholarly publications
Morrison, A. (2006). Le determinanti della performance innovativa delle imprese distrettuali: capitale relazionale vs absorptive capacity. Scienze Regionali, 6 (1), (pp. 59-84) (26 p.).
  2005 - Scholarly publications
Capello, R. & Morrison, A. (2005). Il ruolo dei parchi scientifici nei processi di socializzazione della conoscenza - una concettualizzazione e una verifica empirica. In A. Bruzzo & S. Occelli (Eds.), Le relazioni tra conoscenza ed innovazione nello sviluppo dei territori Milano: Franco Angeli.
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Cluster Development Med (ClusDev Med) - Horizon 2020 (2015-2019)

Cluster Development Med (ClusDev Med) is new Horizon 2020 - Marie Sklodowska-Curie Research and Innovation Staff Exchange (RISE) project. Priority topics are: food security, Energy, Water.

ClusDevMed is launched, starting from June 2015. This is 48 month project, will be coordinated by Tre Roma University and involves 5 partners from 4 countries.

The project lies within priority research & innovation topics in EU-Mediterranean cooperation, as highlighted within the MOCO - Monitoring Committee for Euro-Mediterranean Cooperation in RTD.

ClusDevMed aims to foster the EU-MPC public-private-partnership (PPP), and to uptake research results by developing  and promoting  a more efficient use of Research Development and Innovation frameworks and resources such as information, innovation and business support, standards, products, tests and analysis…

 In terms of promoting clusters excellence for sustainable knowledge transfer, the project aimed to deals with the improvement of the synergy and intersection between Knowledge-Triangle (Research, Education and Innovation) in water-energy-food nexus (WEF-Nexus) between EU and Mediterranean countries.

 ClusDev Med is also aiming to establish an RTI Management Academy in the MEDA region in order  to  create  qualified  generations  of  professional  WEF-RTI  administration  elites/ clusters  managers/   pioneer  entrepreneurs   based  on  implementation   of  interlinked learning   methodologies  via workshops,   training   courses,   eLearning,   pedagogy,   and blended.

ClusDev Med priority topics are, in particular: - Agribusiness, agro food, food security – Energy – Water.

Core research areas is: Green Tech in the field of Clustering Activities.









Project leader (The Netherlands): Andrea Morrison


ClusDev Med

ClusDev Cordis



Grouping without Borders: Transnational Creative Knowledge Migrants in Digital Urban Space
20.04.2016 to 01.04.2017
General project description 

The project focuses on transnational knowledge migrants (i.e. urban designers at the intersection with technology, culture and sustainability) in the creative industries and their role in shaping the urban as digital space. Creative knowledge migrants constitute an ideal case since they are "transversal enablers" that are able to connect local urban spaces to global ones. An analysis of their use of social media in cities allows for an understanding of the ways physical and digital spaces intersect and the role of these migrants in shaping the local through communicative practice and grouping processes. We carry out a pilot that will allow us to test the methodology based on language technology and social network analysis.

Role Researcher Funding
Utrecht University: UU Seed Funding Institutions
Project members UU

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Master Urban and Economic Geography

Andrea Morrison, Director

Why Utrecht


What in Utrecht






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Full name
dr. A. Morrison Contact details
Willem C. van Unnikgebouw

Heidelberglaan 2
Room 629
The Netherlands

Phone number (direct) +31 30 253 1368
Phone number (department) +31 30 253 1399
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Last updated 06.02.2017