Market My Words: Build a Brand That Speaks
Use strategy to build a brand that truly sticks. This interactive workshop guides you through the essentials of branding and marketing: defining your mission and unique selling proposition, identifying your target audience, and crafting an authentic brand identity.
Strong brands like Rare Beauty and Oatly succeed because they don’t just sell products—they create worlds their audiences want to belong to. Rare Beauty blends founder Selena Gomez’s personal brand as a performer and mental health advocate with a mission that emphasises self-acceptance and mental well-being, using inclusive messaging and products to make beauty feel empowering rather than exclusive. Oatly’s humor and conversational tone challenge industry norms, making plant-based milk feel like a cultural movement, building customer loyalty through personality and shared values.
In this workshop, you’ll also learn how to present your brand. Explore different brand personalities and discover how to guide people from first hearing about you to becoming loyal supporters. Leave with practical tools and steps to build and share your brand confidently.