Rijk Mercuur


I was born and raised in the Netherlands (1991). I believe in compassion and wisdom. I am curious about human behaviour. In particular, the telepathy of social intelligence that coordinates our actions. I believe in what’s important over what’s normal. My personality type is a campaigner. I play the guitar, in particular, blues guitar. I meditate and find joy and purpose in a Buddhist view on the world. I support the effective altruism movement. I am vegan as I believe its the most effective way to reduce suffering in this world. I cherish an open-mind and being open to change.



In 2009 I moved to Utrecht to study artificial intelligence at Utrecht University. I received my bachelor’s degree in 2012 and received my master’s degree (cum laude) in 2015. During my studies, I enjoyed helping out in several courses as a teaching assistant, travelling Asia for half a year and working on my master’s thesis at the University of Melbourne, Australia. My master’s thesis used simulations to compare interventions that promote vegetarian dining. For this work, I received the Best Thesis Award of the Graduate School of Natural Sciences in 2015.



I defended my PhD Dissertation titled "Simulating Human Routines: Integrating Social Practice Theory in Agent-Based Models" at Delft University of Technology in May 2021.