Laura Piscicelli is Assistant Professor in the Innovation Studies group at the Copernicus Institute of Sustainable Development, Utrecht University (the Netherlands). Prior to this, she was a Research Fellow in Strategy, Innovation & Business Models at Bayes Business School – City, University of London (UK) and a postdoc at University of Twente (the Netherlands). She obtained her PhD at Nottingham Trent University (UK), with a thesis on the role of consumer values in the acceptance, adoption and diffusion of peer-to-peer sharing platforms.

Laura’s research interests include the circular economy, digital innovation, sustainable business and consumer behaviour. She serves as Editorial Board member for the journal Sustainable Production and Consumption.

Currently, Laura is involved in the projects:

- INTRANSIT (Innovation Policy for Industrial Transformation, Sustainability and Digitalization) funded by the Research Council of Norway;
- ESCH-R (Evidence-based Strategies to create Circular Hospitals: Applying the 10-Rs framework to healthcare) funded by NWO;
- UPSCALE: Cross-linking, Tracing and Reusin Construction and Demolition Waste across Circular Supply Networks in Construction, funded by NWO.