I am Katharina, a PhD student at the Utrecht University School of Economics (USE) I hold a bachelor's degree in psychology and a Research Master's in Behavioral Science, both obtained from Radboud University in Nijmegen.

My academic interests focus on consumer behavior, behavior change, decision making and marketing.

I recently began my PhD project titled "Enhancing Consumer Experiences through Emerging Technology: Addressing Technostress and Coping Mechanisms in B2C Markets", under the supervision of Prof. dr. Samuele Murtinu, Dr. Anouk de Regt, and Dr. Abdulkader Kaakeh in the Marketing and Business Development Department.