Dr. Anouk de Regt

Universitair docent
Sectie Entrepreneurship

Publicaties

2024

Wetenschappelijke publicaties

Cheng, Z. M., de Regt, A., & Young, K. Y. (2024). The influencer-entrepreneurship journey: A model of staged progression. Psychology and Marketing. Advance online publication. https://doi.org/10.1002/mar.22084
Osadchaya, E., Marder, B., Yule, J. A., Yau, A., Lavertu, L., Stylos, N., Oliver, S., Angell, R., Regt, A. D., Gao, L., Qi, K., Zhang, W. Z., Zhang, Y., Li, J., & AlRabiah, S. (2024). To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry. Business Horizons, 67(5), 571-581. https://doi.org/10.1016/j.bushor.2024.05.002
Cheng, Z. M., Bonetti, F., de Regt, A., Ribeiro, J. L., & Plangger, K. (2024). Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations. Organizational Dynamics, 53(2), Article 101043. https://doi.org/10.1016/j.orgdyn.2024.101043

2022

Wetenschappelijke publicaties

Montecchi, M., Plangger, K., de Regt, A., & Mills, A. (2022). Redefining consumer relationships through voice technologies. In Handbook of Research on Customer Loyalty (pp. 332-344). Edward Elgar Publishing. https://doi.org/10.4337/9781800371637.00033

2021

Wetenschappelijke publicaties

de Regt, A., Plangger, K., & Barnes, S. (2021). Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing. Journal of Business Research, 136, 513-522. https://doi.org/10.1016/j.jbusres.2021.08.004
https://dspace.library.uu.nl/bitstream/handle/1874/451861/1-s2.0-S0148296321005579-main.pdf?sequence=1

2020

Wetenschappelijke publicaties

de Regt, A., Plangger, K., Mills, A., & Campbell, C. (2020). How relying on online reviews impacts private label brand preferences. Journal of Strategic Marketing. Advance online publication. https://doi.org/10.1080/0965254X.2020.1791234
de Regt, A., Montecchi, M., & Ferguson, S. (2020). A false image of health: How fake news and pseudo-facts spread in the health and beauty industry. Journal of Product and Brand Management, 29(2), 168-179. https://doi.org/10.1108/JPBM-12-2018-2180
de Regt, A., Barnes, S., & Plangger, K. (2020). The virtual reality value chain. Business Horizons, 63(6), 737-748. https://doi.org/10.1016/j.bushor.2020.08.002

2019

Wetenschappelijke publicaties

de Regt, A., & Barnes, S. (2019). V-Commerce in Retail: Nature and Potential Impact. In M. C. T. Dieck, & T. Jung (Eds.), Augmented Reality and Virtual Reality: The Power of AR and VR for Business (1 ed., pp. 17-25). (Progress in IS). Springer. https://doi.org/10.1007/978-3-030-06246-0_2

2016

Wetenschappelijke publicaties

de Regt, A., Siegel, A. W., & Schraagen, J. M. (2016). Toward quantifying metrics for rail-system resilience: identification and analysis of performance weak resilience signals. Cognition, Technology & Work, 18, 319-331. https://doi.org/10.1007/s10111-015-0356-9

2013

Wetenschappelijke publicaties

Nuijten, K., de Regt, A., Calvi, L., & Peeters, A. (2013). Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logos. International Journal of Arts and Technology, 6(1), 5-21. https://doi.org/10.1504/IJART.2013.050686