The Supreme Nudge project is part of a large consortium coordinated by Free University Amsterdam and involves multiple scientific and societal partners (including COOP supermarkets) who research the long term effectiveness of nudges in real life in terms of health behaviors and health outcomes. Supreme Nudge stands for Sustainable Prevention of Cardiometabolic Risk Through Nudging Health Behaviors. The project is funded by the Netherlands Organization for Health Research and Development and runs from 2017 to 2022. The SelfRegulationLab is responsible for designing and testing nudges that speak to consumer decision making styles (either reasoned, habitual and impulsive) and examine how they affect awareness and attention in a virtual super market setting. People working on the Supreme Nudge project are Femke de Boer (PhD candidate), Marleen Gillebaart and Denise de Ridder.