Self-control is an important ingredient of self-regulation. Research from our lab has shown that the inhibition of unwanted responses is not the only way to promote self-regulation, as is often assumed. Initiation of wanted responses and effortless self-control by creating routines are important alternative ways of dealing with self-control dilemmas and contribute to self-regulatory success. This novel approach to self-control is examined in several research projects including longitudinal approaches and implicit measures in addition to self-reports.