Food in Motion

Food in motion

Many of us would like to have fewer unhealthy snacks, but at the same time we find it hard to follow up on our good intentions. This is understandable, considering the many temptations we come across in our environment, including fries, shoarma, and stroopwafels.
This means that healthy eating is difficult and costs effort, and we think that this should and could be easier. In this project, we investigate whether offering more healthy and tasty snacks can affect our food choices, so that the healthy choice becomes easier.
To this aim, we will talk to citizens of Utrecht about the current situations: what snacks are available outside the house, on the go, in the city? Subsequently, we will follow 300 participants from the city of Utrecht using their phone GPS, to map where and when snacks are consumed. Based on this information, we want to find the best place and time to offer healthy snacks.

More information on this project can be found on the project website.