Picking a clear topic & key message

In this video, Dr Stefanie Ypma gives you tips, tricks and tools on how to pick topics for your blog posts. She will also tell you how to organise your input and ideas so that you’ll never start with a blank page.

Stefanie Ypma on how to pick a clear topic & key message

Tips and tricks

Collect interesting topics

Stefanie Ypma blogs about her own research on the Galapagos Plastic Free blog. Her most important advice is: never start with a blank page. If you use a web clipper to ‘clip’ interesting things you come across during your workday, you’ll always have a repository of ideas to start from. An added bonus: if you struggle to find the time for blogging, you’ll be happy to notice that once you sit down to write, you’re already halfway!

Organise your thoughts and notes

If you gather information throughout your workweek, of course you’ll need some way to organise your thoughts and notes before you start writing, like a ‘second brain’.

Reading tips

Get inspired by blogs and resources about scientific blogging, recommended by Stefanie Ypma.