Integrating circular and inclusive business practices

A growing group of organisations is engaged in circular and inclusive business practices. Although the two aspects of corporate social responsibility can complement each other, this is not self-evident. While reducing the use of new raw materials and eliminating waste revolves around a different approach of the working process and a redefinition of the business model, inclusive business practices focus on improving the working climate and culture of an organisation. Realising sustainable growth in both areas requires structural changes to the internal organisation. What does it take to successfully realise such transformations?
In this project, Utrecht University is collaborating with MVO Nederland to gain insight into the extent to which circular and inclusive business practices are embedded in the business structure, processes and daily practices of Dutch socially responsible companies. The goal of the research is to more concretely define how organisations can optimize their circular and/or inclusive policy. By comparing different research methods - observations and questionnaires, interviews and advanced analyses – we aim to identify the characteristics of an organisational culture that contribute to the successful implementation of circular and inclusive business practices.
Collaboration
External partners we collaborate with in this project: MVO Nederland.
Funding
This project is co-financed by Goldschmeding Foundation.
Researchers involved
prof. dr. Naomi Ellemers
Distinguished University ProfessorEmail: n.ellemers@uu.nlPhone: 030 253 4575