‘Addressing macro-issues on the micro level’
Modern societies are confronted with numerous major challenges, such as social conflict, climate change, public health issues, inequality and unethical behaviors in the private and public sector. Modern societies are built on public institutions, designed to address these and related societal challenges. These public institutions operate on macro- and meso-levels yet aim to structure and influence human behaviors at the micro-level, while, conversely, the institutions themselves emanate from aggregated individual behaviors. Although most salient policies aim to address human behaviors – ranging from such diverse issues as donor registration, healthy eating, societal integration of refugees, white collar corruption or sustainable consumptive choices – behavioral knowledge has until very recently been neglected. Many of those macro-level concerns can be addressed at the micro-level of individual behavior.
In this workshop, we will demonstrate how the use of behavioral knowledge can help address important issues by building on two recent cases: the Utrecht ‘Weten wat werkt’ project in social security; and the multidisciplinary Welfare Improvement through Nudging Knowledge project on how psychology, public administration and ethics can inform each other in applying behavioral insights in public policy practice.
Participants: Thomas Schillemans, Ivo Giesen, Hans Hoeken, Floor Kroese, Stephanie Rosenkranz.
Read more about the IOS-Stream Institutions and Behavior >>