Sharing Knowledge

Tailor-made Cultural Studies advice and research

If there is a cultural studies research project that you want to have carried out for your company or institute, ICON employees are at your disposal. Whether this concerns a short-term research project carried out by students (for example, in the Utrecht Data School) or an extensive project for which you would like to deploy experienced researchers, ICON has ample in-house expertise.

Our research always takes place in close cooperation with the client, so we can ensure that projects can be completed successfully and on time. The results may vary from a monograph to independent advice, and from a website to a substantive contribution to a conference or festival. 


In recent years, cultural studies scholars from Utrecht University have carried out a range of research projects on behalf of, or in collaboration with, a range of partners within society, a few examples of which you can find below. For more examples, please go to the ‘Sharing Knowledge’ page of the research groups.

Utrecht Data School

At the Utrecht Data School, Master's students of New Media & Digital Culture analyse large data sets on behalf of businesses and institutes. They have already carried out projects for UNICEF, the Ministry of Infrastructure and the Environment, the PO-Raad (a sector organisation for primary education), among others.

Co-conceiving and co-creating festivals

Every year, cultural studies researchers contribute to well-known festivals in Utrecht, in the form of lectures, interviews and other programme components. These events include the Utrecht Early Music Festival, the Holland Animation Film Festival, International Literature Festival Utrecht, the Impakt Festival and the SPRING Performing Arts Festival.

Patronage of the future

The recession and the banking crisis have resulted in a sharp decrease in sponsorship of the arts since 2008. In response to this development a research project was launched on behalf of Stichting Geven voor Cultuur, to see whether the tide can be turned, at least partly, if cultural organisations were to enter into partnerships with businesses. If so, what form would this take? To what extent can the so-called autonomous arts learn from (partly) service-based art forms, such as fashion, design, and gaming? And which areas of the arts need alternative sources of funding, like patronage or crowdfunding? The project is led by dr. Renée Steenbergen.