The goallab is a group of experimental psychologists studying the role of goals and their consequences in social cognition and behavior. The goallab is part of the department of Psychology at Utrecht University in The Netherlands.

  • Research

    Our research can be divided into three themes: Goal and Habit, Social influence and Personal Autonomy.

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  • Publications

    A list of publications of the labmembers.

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  • Our team

    Members of the Goallab team.

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Bringing expertise together! Combating low literacy with Artificial Intelligence in the ELSA lab