Advice on and research into gender and diversity
Policy-makers, journalists, producers and programme makers, and academics, too, are key players in society and as such they are, whether they like it or not, participants in processes of sensemaking and power imbalance. These processes have a gender dimension and also relate to ethnicity, sexuality, class, and age. The researchers at Utrecht University are specialised in gender and post-colonial studies and are able to show how these processes (unintentionally) intervene in policy proposals, texts, and images. They do this, for example, when companies or NGOs seek to appeal to new target groups or to find out how they can communicate more effectively with a diverse audience.