Understanding Creators' and Viewers' Perspectives on AI-Generated Video Livestreaming

The aim of this research is to study and understand AI-generated video livestreams on two streaming platforms (Twitch and YouTube) and their online communities that are fostered mainly in Discord. By investigating how artificial intelligence is perceived, portrayed, interacted with, and understood by AI-generated content creators and their communities, we can understand the big picture, regarding how users are understanding AI, and interacting with AI and other users. 

This topic raises interesting questions concerning creativity, authorship, transparency, accountability, and about ethical and responsible use of AI tools. There are further questions regarding the users’ and creators’ experiences and understanding of these tools (e.g., to inform interaction design for streaming platforms, about supporting viewer experiences, and how to create and improve AI-based video generation tools). Finally, there are also essential and critical questions about the generated content and how creators ensure that it does not contain biases, hateful content, or misinformation.

We will approach this project with 1) A survey with viewers of AI-generated video streams: We will recruit viewers of AI-generated video and 2) interviews with creators of AI-generated streams.

Researchers

Sacha Gutierrez, Research Intern (Data School & ICS)

Academic supervisors

Dr. Julian Frommel, Dr. Almila Akdag, Dr. Dennis Nguyen, Dr. Karin van Es

Grant funding agency; (co-)funding (non-)academic partners

Human-Centered AI Focus Area