Enhancing your skillset

Personal Branding

Elements in this workshop:

  • Emergency for Personal Branding: Global trends & changes in labour market and work.
  • Personal Branding: What is it all about? What does it mean for you as a PhD? Why do you need it?
  • 4 principles for successful Personal Branding
  • First impressions: how fast can you make or break a personal brand?

Identity versus Image! 

  • Credibility of a strong personal brand.
  • Chances and risks of Social Media.
  • Start today and show your Impact: visualizing the brand ME (mood board).
  • Presenting the brand ME (elevator pitch). For the ones who want some personal feedback...


  • Awareness of the urge for Personal Branding in Science and the Labour market
  • Discovering the match or differences between your identity and your first impression (image)
  • Knowing how to use your Personal Brand more effectively in your job search: identity, image and impact!
  • Making use of the benefits of a professional and personal Social Media profile as a scientist
  • Visualizing and presenting the brand ME

Strategy: 9 steps to develop your personal brand continuously


Jocelyn Rebbens (1972) studied Economic Psychology at Tilburg University.
She loves to connect people, ambitions and brands! In order to get the best out of professionals and the organizations or teams they work for. With her own company ReBBels she delivers consultancy, training and lectures in the field of Communication, Business Psychology and Personal Branding. She is also the author of several articles, blogs and interviews/checks about Personal Branding: www.rebbels.com.

Networking skills

When looking for a new job, newspapers and the internet are NOT your most valuable sources of information. Your personal network is!

By strategically using and enlarging your network, you can drastically increase your chances of finding the right position for you. This workshop helps you fill your networking ‘toolkit’. You will gain insight in the current status of your network and will learn a step-by-step approach to enlarging your network in the direction important to you. The workshop consists of a little theory mixed with a lot of practice.


Anyone who wants to know how they can make more use of their network for finding career opportunities.


Through the exercises in this workshop you will gain hands-on experience in making your network work for you.


Bas Dijkhuis is an experienced, self-employed career coach and trainer. He started Bureau Dijkhuis, his practice for career guidance for the higher educated, in 2006. He has been working for the Universiteit Utrecht since 2011 and has presented many trainings and workshops on “job orientation”, “how to acquire a job” and “networking skills”.

Negotiation skills

One of the main questions looming large over the heads of nearly-finished PhD students: what will I do after this? And, more importantly; how will I reach these newly set goals?

In establishing a career outside science and academia, a pivotal role is reserved for the skill in negotiating the right job, salary, working environment and work responsibilities with future employers and colleagues.
During the training, the participants will be informed about the basic principles of negotiation theory. What do you need for setting your goal? When do you aim too high or too low? What are the issues at stake? The training offers three assignments to practice your skills, including tips and tricks for salary negotiations.


  • Insights in the basic principles from negotiation theory
  • Tips and tricks for your own negotiations
  • Assignments to practice and enhance your skills


Guusje van Kersbergen

Online branding and networking with LinkedIn

Whether you will pursue a career in science or outside academia, LinkedIn is a great tool to keep in touch with your network and to brand yourself online. When you apply for jobs, promoting yourself online is essential. Potential employers will definitely be googling you. Of course, you want to look professional when they see your profile.

Do you want to know how to make Linked-in really work for you? In this workshop you will learn:

  • how to make sure that recruiters/employers find you
  • how to write a good summary
  • how to use groups and company pages
  • how to find jobs
  • and how to find and maintain a good network

To Participate you need to already have a completed Linked-in profile. If you do not know how to do so, find some tips & tricks here. Bring your charged laptop with you, so you can get started right away.  ​


Remko van de Kamp is Career Officer at the Faculty of Social and Behavioral Sciences.