Type-specific photography guidelines

Every type of photography has different guidelines. This page shows the guidelines for the most common forms of photography.

If you would like to know more, please read more about the Image Style of the university or find a photographer on the central intranet page for photography (Dutch only).

Guidelines portrait photography

The person depicted always looks into the lens of the camera. The person does not take up the entire image, but is always shown in relation to their surroundings. A part of the surroundings will always be shown. The surroundings are to serve the depicted person and do not compete with the depicted person. The surroundings do not have to be recognisable.

Guidelines architectural photography

Utrecht University locations are always photographed showing people using that location (an environment people live in). This guideline does not apply to images of architecture and interiors if these images are specifically about the style of construction or the design.

Guidelines report photography

Events and activities are depicted in a dynamic way and preferably show the spontaneous interaction between people. Persons or situations are photographed in a representative way.

Guidelines cover photography

For cover photography (portrait and landscape formats) of Utrecht University, the rule is that the original photographic images may not be altered. Only small technical corrections or alterations intended to better place text over an image are allowed. A cover intrigues, stimulates and has a great appeal to make the viewer want to continue to look at the image.

Guidelines campaign photography

Campaign photographs can be altered in Photoshop or in other editing programmes. The Utrecht University Image Style guidelines can be interpreted more freely for campaign photography.