Image Style and target groups

Photography, illustration and video are carriers of the visual identity of the organisation Utrecht University and are therefore important parts of our Corporate Identity.

Light, colour and dynamics

The Corporate Identity has guidelines regarding the image style (photography, video and illustration) commissioned by Utrecht University. The theme of this style is (sun)light. This theme is derived from the university's logo, sol, or the sun. The theme (sun)light is strongly supported by the image elements colour and dynamics. Utrecht University images are recognizable by the determining role of (sun)light, the warm palette of colours and the dynamic image composition.

Campaign photography and image-style accents for target groups

Aside from the general Image Style, we use separate accents for different target demographics of Utrecht University regarding visual communication. Below, you will find examples for the most important target groups.