The foundation of the brand: the policy and the elements

Utrecht University's corporate identity policy is in line with the organisation's mission and core values. These principles are anchored in the UU's visual identity and corporate identity policy, which is explained on these pages.

The corporate identity policy and accompanying documents have been discussed and approved by the Communication & Marketing Management Team and/or the Communication & Marketing Policy Consultation (COMBO) in which all faculty communication heads and managers of C&M participate.

In order to be able to make correct use of basic files in Downloads it is sometimes necessary to have specialist knowledge about design.