Data visualisation and icons
Sometimes, text is not enough to explain something clearly. Utrecht University's academics, communication advisors and policy makers know all about that. They often use images to make complicated information - such as research results, facts & numbers and predictions - easier to grasp. But images can also be used to make a news item or press release stand out. Especially on social media.
Once you know your core message, your target audience and your communication goal you can set course with a designer. Together you can figure out what kind of image you need specifically and how much money this will cost. Make sure to eliminate anything that doesn't contribute to your core message. In order to prevent you from getting lost in the forest of data visualisations, there are tools to help you on your way.
Icons
A style of icons has been developed especially for Utrecht University. There are also a manual and illustrator template to make new icons with.
Checklist good data visualisation
Which form of data visualisation works for your message? A graph, an animation, an illustration or an infographic? This checklist helps you to go from question to briefing.
Which requirements does data visualisation have to meet?
- It clarifies something or provides a substantive insight that cannot be clarified in any other way, such as with text or photography.
- The style is recognisable as UU.
- The visualisation has a clear message and shows in one glance what this message is. One example of this is a catchy title.
- It has a relevant context. Separate numbers and facts, for example, can lack that context.
Do you need advice? Pay a visit to the Brand team, we love to help you.
With examples, advice or design capacity.