Our brand identity is the foundation from which we communicate. It describes what we see happening in the world as a university (our vision), what we want to contribute to the world (our mission) and how we want to fulfil our mission (our ambition). But it also characterises what kind of an organisation we are, how we feel, how we think and act (our personality), as well as what we stand for (our profile). Finally, our archetype helps us to direct our communication. It is the lens through which we look at ourselves. Our brand identity helps us make decisions, and helps us explain those decisions to the outside world.
Our vision: what we see happening in the world
We live in a world that is rapidly changing. Global issues are complex: they are not limited to generations or continents and cannot be solved fromone single perspective.
Themes such as climate change, distribution of wealth and healthy living require an interdisciplinary approach. Scientific insights are needed to solve these issues.
Our mission: what we want to contribute to the world
We are working towards a better world. We do this by researching complex issues beyond the borders of disciplines. We put thinkers in contact with doers, so new insights can be applied. We give students the space to develop themselves. In so doing, we make substantial contributions to society, both now and in the future.
Our ambition: how we fulfil our mission
When it comes to solving the problems of the world, we aim high. We want to give direction to necessary transformations. We see the university as a catalyst for change. That is the contribution we want to make to society.