What do people think of changing sex roles? Prof. Daan Scheepers, professor of Group Psychophysiology at Utrecht University, would like an answer to this question. Halfway through August, Scheepers will have a unique group of people at his disposal to broadly test this question. He will be at the Lowlands festival: his participants are the Lowlands audience.
Utrecht professor at Lowlands 2019
Scheepers is going to subject the visitors of the festival to physiological, attitude and behavioural measurements at the Walibi Holland event site in Biddinghuizen. Scheepers: "This is the only way to find out what people really think about social change, by using heart rate and blood pressure meters, among other things. What do they, in this case, really think of changing sex roles?"