At the Economic Conference Utrecht, Milande Busquet and Margot Leger gave their take on innovation and entrepreneurship in The Netherlands. As PhD students in Social Entrepreneurship, they wanted to add another dimension to it: “the social” aspect. They want to rethink the future of business by introducing social value creation as a core aspect of business. This is a written account of their findings, in the form of a personal blog:
"Our modern world is facing challenges, inequalities and weather patterns that are unprecedented. Our current pattern of consumption is not sustainable. If we keep going the way we are going, we may run into a lot of trouble soon. In 2015, the United Nations and its member states created the Sustainable Development Goals, otherwise known as the SDGs. These are seventeen goals aiming towards ending poverty, protecting the planet and ensuring prosperity for all. These goals are an operationalisation of the social needs and planetary issues that humanity must address, basically the world’s to-do-list for the next twelve years."