Store chain HEMA has announced to discontinue sex indications in children's clothing: no more “boys” or “girls” departments, but simply “kids”. In De Volkskrant, the company also stated that besides ending gender differences, it will also add more “tough girls’ clothing” to the selection.
The decision of HEMA resulted in many reactions. The negative reactions took centre stage in the debate. A good time to look deeper into gender neutrality. Prof Dr Rosemarie Buikema, Dr. Christine Quinan(Gender Studies), Dr Chris Meijns (Philosophy and Religious Studies), Dr Linda Duits (Media and Culture Studies) and Dr Joyce Endendijk (Education & Pedagogy) join in on unisex clothing, gender neutrality, rage and social change.