“Influencing users’ behaviour online: defining the challenges and exploring regulatory responses”

Online event on 10th of February 2022

© iStockphoto.com/LeoWolfert

On the 10th of February 2022, Viktorija Morozovaite organized an online event “Influencing users’ behaviour online: defining the challenges and exploring regulatory responses”.

An interdisciplinary group of researchers brought together perspectives to better define the promises and dangers of influencing user behaviour online, and to reflect on necessary regulation in addressing new challenges.

Influencing users' behaviour online

Digital environments are increasingly experienced through a user-centric lens. The digital economy is dominated by data-driven business models that center around the profiling and targeting of users based on their individual characteristics and circumstances. This targeting is aimed at influencing users’ behaviour in the market and public spheres, thus leading to consequences on their economic, social, political and personal wellbeing. However, these consequences, their prevalence and the technical mechanisms that drive them are yet to be fully understood in practice.

This event aims to bring interdisciplinary perspectives together, paving the way for defining the promises and perils of influencing users’ behaviour online, as well as exploring the regulatory routes in addressing emerging challenges.

This event was organized in collaboration with Utrecht University’s focus area Governing the Digital Society, The Utrecht Centre for Regulation and Enforcement in Europe (RENFORCE) and the Modern Bigness research group.

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