From 4 July 2019 09:00 to 11 July 2019 17:00

Selling your Science (course)

Do you want your research to reach society? Do you have entrepreneurial plans? Are you wondering about your career after your doctorate? Are you constantly negotiating with your professor? Do you want to strengthen your grant proposals? Do you want to stay in academia, or work outside university? These type of questions are addressed in this course.

“Selling your Science” is about skills. About ideation, presenting, pitching and persuasion. In this interactive course, you will learn to sell your science, either to external parties, or through a convincing knowledge utilization paragraph in a research proposal. You will practice key skills such as negotiation, pitching and entrepreneurship. And to provide you with the basics of a business perspective on research, you will learn some fundamentals about entrepreneurship, intellectual property (patents and copyright) and conflicts of interest. On day 2 you will apply the knowledge and skills from day 1 to your own research.

What you will learn

‘Selling your science’ is about skills. About presenting, negotiating, pitching and persuasion. In this interactive course, you will learn to sell your science either to external parties or through a convincing knowledge utilization paragraph in a research proposal. You’ll learn key kills such as negotiation, pitching and entrepreneurship. And to provide you with the basics of a business perspective on research, you will learn some fundamentals about entrepreneurship, intellectual property (patents) and conflicts of interest.

“If you think this course isn’t for you, think a bit further than only your research. This course is important for the rest of your career.”

– Chantal Vlaskamp, PhD Candidate Clinical and Experimental Neuroscience

Two day course

On day 1 you will master skills through brief lectures, an unfolding case and a lot of interactive assignments.

The second day consists of applying the knowledge and skills from day 1 to your own research. How do you write a story to convince parties to collaborate? And for those aspiring a career in academia: how can you sell your own science in a knowledge utilization paragraph of a grant application? At the end of day 2, you will have learned to implement lessons from day 1 into practice.

The following six topics are treated:

  • Value of research: An introduction to valorization, utilization, value creation. Why are they important? 
  • Entrepreneurship: Learn what is necessary to turn an academic idea into a venture.
  • Conflicts of Interest: How can you maintain your academic integrity when transferring your knowledge and collaborating with industry?
  • Intellectual Property: Covering the basics of Intellectual Property such as patents and copyright. 
  • Negotiation workshop. Based on a case where intellectual property is key, you will negotiate a License Agreement
  • Pitching workshop: Basic and effective techniques to be able to pitch your research, such as on network events.

This course is unanimously rated with an 8+ and 100% of participants recommended this course to others:   
“Love the interaction”, 
“It opened a new world to me”,               
“I think this course is useful for all PhDs”,

Target audience

PhD’ers, post-docs, (senior) researchers and anyone who’s involved/interested in creating more impact with research.

Your trainers

Knowlegde Utilization:            Tijmen Altena, MSc. Impact specialist at IDfuse

Intellectual Property:               Bas Nagelkerken, PhD, Manager IP at Utrecht Holdings / Genoveva Heldens, MSc, Business Developer at Utrecht Holdings (specialized in Life Science Business Models) / Mirko Lukacs, MSc, Business Developer at Utrecht Holdings (specialized in Software Business Models)

Entrepreneurship:                   Stefan Braam, Ideation Manager at UtrechtInc

Negotiation:                            Genoveva Heldens, MSc, Business Developer at Utrecht Holdings

Pitching:                                 Arthur Tolsma, MSc, Pitch trainer

Number of participants

Minimum: 10, maximum: 18.

Course Dates & Time

Start date and time                       July 4, 2019   (day 1 09:00-17:00)
End date and time                        July 11, 2019  (day 2 13:00-17:00)

If you are not on for these dates, register for a next session in fall 2019.

A 4-hour additional time-investment is required in total for the preparatory assignment and applying the method to your own context between Day 1 and Day 2. We will conclude the course on day 2 from 17:00 onwards with an optional celebration and handing out the certificates at UtrechtInc (Padualaan 8, Uithof Utrecht). All Selling Your Science alumni (including you from that point onwards) are welcome at this celebration.

Number of Credits

0,75 EC (upon attendance of both course days)

Course certificate

You will receive a certificate of completion (Graduate School students) if you attend and complete both sessions of the course.

Course fee

Course fee internal PhD candidates: €75.

Course fee other UU and UMC employees: €450.
Course fee external participants: €650.

‘Internal PhD candidates’ refers to PhD candidates of the Graduate School of Life Sciences, who are working (either on a salary or on a scholarship) at the faculty of Science, faculty of Veterinary Medicine or UMC Utrecht. Please note that you can use your personal course budget of €400/year (€1,600 max) to pay for these courses. This budget is managed by your department (faculty of Science/Veterinary Medicine) or your Division (UMC Utrecht). 

‘External participants’ include PhD candidates working elsewhere (even those registered with the PhD programmes of the Graduate School of Life Sciences, e.g. at the Hubrecht Institute), PhD candidates from other Schools, postdocs and other participants.

If you think this course isn’t for you, think a bit further than only your research. This course is important for the rest of your career.
Chantal Vlaskamp, PhD Candidate Clinical and Experimental Neuroscience
Course impression
Start date and time
4 July 2019 09:00
End date and time
11 July 2019 17:00
Entrance fee
Course fee internal PhD candidates: €75. Course fee external participants: €450.
More information
PhD Course Centre