Do you want your research to reach society? Do you have entrepreneurial plans? Are you wondering about your career after your doctorate? Are you constantly negotiating with your professor? Do you want to strengthen your grant proposals? Do you want to stay in academia, or work outside university? These type of questions are addressed in this course.
What you will learn
‘Selling your science’ is about skills. About presenting, negotiating, pitching and persuasion. In this interactive course, you will learn to sell your science either to external parties or through a convincing knowledge utilization paragraph in a research proposal. You will practice key kills such as negotiation, pitching and entrepreneurship. And to provide you with the basics of a business perspective on research, you will learn some fundamentals about entrepreneurship, intellectual property (patents) and conflicts of interest. On day 2 you will apply the knowledge and skills from day 1 to your own research.
“If you think this course isn’t for you, think a bit further than only your research. This course is important for the rest of your career.”
– Chantal Vlaskamp, PhD Candidate Clinical and Experimental Neuroscience
Two day course
On the first day you will master skills through brief lectures, case studies and a lot of interactive assignments.
How do you write a story to convince parties to collaborate? And for those aspiring a career in academia: how can you sell your own science in a knowledge utilization paragraph of a grant application? At the end of day 2, you have learned to implement lessons learned from day 1 into practice.
The following six topics are treated:
- Value of research: An introduction to valorization, utilization, value creation. Why are they important?
- Entrepreneurship: Learn what is necessary to turn an academic idea into a venture.
- Conflicts of Interest: How can you maintain your academic integrity when transferring your knowledge and collaborating with industry.
- Intellectual Property: Covering the basics of Intellectual Property such as patents and copyright.
- Negotiation workshop. Based on a case where intellectual property is key, you will negotiate a License Agreement
- Pitching workshop : basic techniques to be able to pitch your research on network events.
This course is unanimously rated with an 8+ and 100% of participants recommended this course to others:
“Love the interaction”,
“It opened a new world to me”,
“I think this course is useful for all PhDs”,
PhD’ers, post-docs, (senior) researchers and anyone who’s involved/interested in creating more impact with research.
Knowlegde Utilization: Tijmen Altena, MSc. Impact specialist at IDfuse
Intellectual Property: Bas Nagelkerken, PhD, Manager IPR at Utrecht Holdings / Genoveva Heldens, MSc, Business Developer at Utrecht Holdings (specialized in Life Science Business Models) / Mirko Lukacs, MSc, Business Developer at Utrecht Holdings (specialized in Software Business Models)
Entrepreneurship: Stefan Braam, Ideation Manager at UtrechtInc
Negotiation: Genoveva Heldens, MSc, Business Developer at Utrecht Holdings
Pitching: Arthur Tolsma, MSc, Pitch trainer
Number of participants
Minimum: 10, maximum: 18.
Course Dates & Time
Start date and time 15 November 2018 (day 1 09:00-17:00, lunch included)
End date and time 22 November 2018 (day 2 13:00-17:00, optional celebration starting at 17.00)
If you are not on for these dates, register for a next session in spring 2019.
A 4-hour additional time-investment is required in total for the preparatory assignment and applying the method to your own context between Day 1 and Day 2. We will conclude the course on day 2 from 17:00 onwards with an optional celebration and handing out the certificates at UtrechtInc (Padualaan 8, Uithof Utrecht). All Selling Your Science alumni (including you from that point onwards) are welcome at this celebration.
Number of Credits
0,75 EC (upon attendance of both course days)
You will receive a certificate of completion (Graduate School students) if you attend and complete both sessions of the course.
Course fee internal PhD candidates: €0.
Course fee academic staff UU/UMC: €450.
Course fee external participants (if space permits): €650.
‘Internal PhD candidates’ include:
PhD candidates of the Graduate School of Life Sciences, registered in Hora Est/MyPhD, working (either on a salary or on a scholarship) at the Faculty of Science, the Faculty of Veterinary Medicine, the UMC Utrecht, the Princess Máxima Center, the Hubrecht Institute, the Westerdijk Institute, the Netherlands Cancer Institute and the RIVM.
‘Academic staff UU/UMC’ include:
PhD candidates registered at the GSLS, but employed by another institution than the ones mentioned above;
PhD candidates registered at another Utrecht University Graduate School;
Postdocs employed by the Utrecht University or UMC Utrecht;
Other academic staff employed at the UU/UMC
'External participants' include:
all other participants
You may cancel your application free of charge up to four weeks before the start of the course. If you cancel your application within four weeks before the start or if you are not present at the course meetings you(r department/research group) will be charged a no-show fee (€225 for this course). Unfortunately we cannot make any exceptions to this policy.