From to

Selling your Science - ONLINE

Do you want your research to reach society? Do you have entrepreneurial plans? Are you wondering about your career after your doctorate? Are you constantly negotiating with your professor? Do you want to strengthen your grant proposals? Do you want to stay in academia, or work outside university? These types of questions are addressed in this course.

What you will learn

“Selling your Science” is about skills. About ideation, presenting, pitching and persuasion. In this interactive course, you will learn to sell your science, either to external parties, or through a convincing knowledge utilization paragraph in a research proposal. You will practice key skills such as negotiation, pitching and entrepreneurship. And to provide you with the basics of a business perspective on research, you will learn some fundamentals about entrepreneurship, intellectual property (patents and copyright) and conflicts of interest. On day 2 you will apply the knowledge and skills from day 1 to your own research.
 

“If you think this course isn’t for you, think a bit further than only your research. This course is important for the rest of your career.”

– Chantal Vlaskamp, PhD Candidate Clinical and Experimental Neuroscience
 

Two day course

On day 1 you will master skills through brief lectures, an unfolding case and a lot of interactive assignments.

The second day consists of applying the knowledge and skills from day 1 to your own research. How do you write a story to convince parties to collaborate? And for those aspiring a career in academia: how can you sell your own science in a knowledge utilization paragraph of a grant application? At the end of day 2, you will have learned to implement lessons from day 1 into practice.
 

The following six topics are treated:

1.   Value of Research: An introduction to valorization, utilization, value creation. Why are they important?

2.   Intellectual Property: Covering the basics of Intellectual Property such as patents and copyright.

3.   Entrepreneurship: Learn what is necessary to turn an academic idea into a venture.

4.   Conflicts of Interest: How can you maintain your academic integrity when transferring your knowledge and collaborating with industry.

5.   Negotiation Workshop: Based on a case where intellectual property is key, you will negotiate a License Agreement.

6.   Pitching Workshop: Basic and effective techniques to pitch your research, such as on network events.
 

This course is unanimously rated with an 8+ and 96% of participants recommended this course to others:   

“Love the interaction”, 

It opened a new world to me”,               

“I think this course is useful for all PhDs”,
 

Target audience

PhD-candidates, postdocs, (senior) researchers and anyone who is involved/interested in creating more impact with research.

Your trainers

Knowledge Utilization:Tijmen Altena, MSc., Impact specialist at IDfuse
Intellectual Property:Bas Nagelkerken, Dr., Manager I.P. (Utrecht Holdings)
(Life Science Business Models):Genoveva Heldens, Drs., Business Developer at Utrecht Holdings
(Software Business Models):Mirko Lukacs, MSc., Business Developer at Utrecht Holdings
Entrepreneurship:Stefan Braam, Ideation Manager at UtrechtInc
Negotiation:Genoveva Heldens, Drs., Business Developer at Utrecht Holdings
Pitching:Arthur Tolsma, MSc., Pitch trainer

Group Size

10 to 18 participants

Course Dates & Time

DayDateStartEnd
Thu18/Jun/202009:0017:00
Thu25/Jun/202009:0017:00

An online format has been taken into account for both these days. There will be multiple breaks, and on the 25th of June the groups will be split.

If you are not available on these dates, register for the next session in autumn 2020.

A 4-hour additional time-investment is required in total for the preparatory assignment and applying the method to your own context between Day 1 and Day 2. 

Number of Credits

0.7 EC (upon attendance of both course days)

Course certificate

You will receive a certificate of completion (Graduate School students) if you attend and complete both sessions of the course.

Course fee

Course fee internal PhD candidates: €0.
Course fee academic staff UU/UMC: €650.
Course fee external participants (if space permits): €850.

‘Internal PhD candidates’ include:

  • PhD candidates of the Graduate School of Life Sciences, registered in Hora Est/MyPhD, working (either on a salary or on a scholarship) at the Faculty of Science, the Faculty of Veterinary Medicine, the UMC Utrecht, the Princess Máxima Center, the Hubrecht Institute, the Westerdijk Institute, the Netherlands Cancer Institute and the RIVM.
  • PhD candidates of the Graduate School of Social and Behavioural Sciences.

‘Academic staff UU/UMC’ include:

  • PhD candidates registered at the GSLS, but employed by another institution than the ones mentioned above;
  • PhD candidates registered at another Utrecht University Graduate School (except the Graduate School of Social and Behavioural Sciences); 
  • Postdocs employed by the Utrecht University or UMC Utrecht;
  • Other academic staff employed at the UU/UMC

'External participants' include:

  • All other participants

Our no-show policy

We are happy to offer courses and workshops for free to all GSLS PhDs. However: free of charge does not mean free of responsibility. Our activities tend to be fully booked well in advance. For every late cancellation or no-show we have had to disappoint others who would have liked to attend.

This is how we work: 

  • Once you have signed up for a course, we expect you to attend;
  • If you need to cancel your registration, do so at the earliest possible moment, at least four weeks before the start of the course;
  • You have to attend both full course sessions;
  • Not meeting the attendance requirements or cancelling within four weeks before the course starts means you will be charged no-show fee (€225 for this course);
  • We are unable to make any exceptions.

If you think this course isn’t for you, think a bit further than only your research. This course is important for the rest of your career.

Chantal Vlaskamp, PhD Candidate Clinical and Experimental Neuroscience

Course impression

Start date and time
End date and time
Location
Utrecht Holdings, Alexander Numangebouw, Yalelaan 40, Utrecht.
Entrance fee
Course fee internal PhD candidates: €0. Course fee academic staff UU/UMC: €450. Course fee external participants (if space permits): €650.
Registration

Register for this course here.

PhD candidates registered to the Graduate School of Social and Behavioural Sciences: get more information or register by mailing to PhDofficeSBS@uu.nl.

More information
PhD Course Centre