Mini-lecture: How do you communicate something?

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How do you communicate something? When you say something, you assume that everyone understands it. But is that always the case? Maybe that's correct when you talk about a car, or an orange. Then people know what you mean. But what if you talk about difficult scientific terms such as neutrons or cognition? When you have to talk about your feelings? Or if you want to make something clear that someone else has never experienced? Then it can be quite difficult to explain this to someone in words. Maybe images can say more?

Mark Bos, science communication researcher, tries to think of ways to communicate about difficult subjects in the best possible way.

This lecture is part of the project ''Hersenschimmen: talking about stimulus''.
Participants in this project will describe their knowledge and/or experience with overstimulation in their own words, after which this input will be converted from words to images with the help of Generative Artificial Intelligence (GenAI). Visual communication is a way to make the explanation of health complaints easier and to improve communication between patients and healthcare professionals. The project focuses on the possibilities of GenAI and its role in communication about neuroscience and brain disorders. The project aims to make what is invisible visible and what is difficult to put into words discussable.

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University Museum Utrecht