To the point presentation

Meisje aan het presenteren voor een schoolbord vol formules

We’ve all seen them. Endless presentations during tutorials. If at the end you would ask what the key points were, it would remain silent. Why is this? And what can you do to prevent this?

The main problem is the perception of the presentation assignment: You are supposed to tell ‘something’ about a subject or study. This results in a spoken version of a written article or story on everything there is to know about the subject. Result: You lose your audience’s attention, or at best they have trouble following and remembering your presentation very well.

Formulate a key message

As such, formulate a key message; a specific statement about the subject, and use this as a guiding principle when designing your presentation.

A clear key message is not: “I am now going to tell you something about the heart” but: “Research has shown that the heart of long-distance runners can be up to 50% larger than that of someone who does not exercise.” Subsequently, you can explain why.

To ensure your audience remembers the key message, you will have to refer to it often during your presentation. The rule-of-thumb below can help you with creating structure in your argumentation:

Structure of a presentation
A good presentation is a substantiated answer to a question.

A good presentation is a substantiated answer to a question. If you have found that question or key message, you will be able to hold more convincing and interesting presentations!

Course Presenting with confidence

Would you like to further develop your presentation skills? Be sure to sign up for our course Presenting with confidence.